Have you heard about Facebook units? It’s the latest Facebook feature for Groups and it’s all the craze right now… and for good reason.
If you have a Facebook group it’s time to really get in there and learn how to use the ‘units’ feature so you can give your members a better user experience and also create more interest in your business, products or services.
But if you don’t know how to set up units in your Facebook group then I’ve gotchu!
In this week’s Episode of Tanya Aliza TV, I’m sharing exactly how to set up the units feature in your Facebook group and also how I’m using this feature in my groups to create brand awareness and grow my business faster.
How To Set Up Facebook Units In Your Group And How I’m Using It To Rock My Business – Episode 126
With every Episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource that you can implement right away and create results with fast in your business.
This week, since we’re talking about Facebook units to help you grow your Facebook group community… I put a great resource together for you to help you create a profitable Facebook group community for you and your business.
It’s called The Guide To A Profitable Facebook Group Community.
This guide will help you know when to post, what to post, and how to turn the people in your community into raving fans and buyers of your business, service or products.
What are Facebook Units and how to set them up
Facebook units is a new Facebook group feature that was rolled out to Facebook groups recently and it gives you the ability to organize your content so it’s not all over the place, which gives your members a better user experience.
To get started with units your Facebook group type has to be changed to a ‘Social Learning Group’ otherwise the unit option will not display.
I’ll show you how to change it to a social learning group but don’t worry, making this change won’t change or affect your group in any way except that it will open up the units feature in your group.
You can edit this by clicking on the more button which appears below your cover image
Then click on ‘edit group settings’
and then ‘change’ next to the Group Type and change it to social learning.
Two kinds of Facebook groups that can benefit from having Facebook units
There are basically 2 types of Facebook groups that you will use for your business.
A pre-sale Facebook Group and a post-sale Facebook group.
A pre-sale Facebook group is great for:
✔Creating awareness of your brand
✔Build relationships with your prospects, potential teammates or customers
✔Deliver value to your audience
A post-sale Facebook group is great for:
✔Training team members after they join your team
✔Supporting your customers after they buy your product or services
Using Facebook Units in your pre-sell Facebook groups
I’m going to show you how you can use the new Facebook feature called units in your group to help you grow your business and give a better user experience to your members.
But first…I’m going to show you how to create them so you can implement this Facebook strategy right away.
After you change your Facebook group type to ‘Social Learning' navigate straight to the Units tab from within your Facebook Group and click on the Units tab
Then click on the blue ‘create unit' button which appears below your cover image
Once you do that you can input a unit name and description. You also have the option to make the unit optional or not. For required units (meaning the ones that aren't optional) your members will see a progress bar and where they are at completing the required units. If you make your unit optional, it won't be added to the progress bar.
So now that I've shown you how to create units in your Facebook groups I want to show you the ways that I use these units to grow my business and create a GREAT user experience for my members, prospective customers and teammates.
1 – Facebook units can help you categorize and organize content
We’ve been using Facebook units to organize and categorize our posts and content so that our members can find them easily and we can give them value in a way that’s easy for them to access.
It’s great at keeping things nicely organized and as a quick reference point for our members.
2 – Facebook Units can help you generate more leads
Yep. These can create lead opportunities for your business.
Anytime we can recommend resources or a webinar that we are doing we add them to the Facebook units section and use it as a way to generate leads for our business.
3- Facebook units can help you come up with courses and content ideas
Sometimes we put our members through a series of steps that we want them to go through in the units section as well.
You can see this in action inside of my group Build Like A Boss. I’ll leave a link to access the group in the resources and show notes section below.
Make sure you come join us so you can see all of this in action and model it for your Facebook group.
4 – Facebook units can help you showcase testimonials and success stories
Anytime our members have a win or what we call a ‘champagne moment’ due to being connected to us and inside our group, we will showcase it in the testimonials and success story section of the units.
Using Facebook units in your support or customer group
Now when it comes to using the units in your post-sale groups there’s a couple of ideas I’m going to give you that I’m using that will help you make the user experience a GREAT one and also help you leverage your time in these groups.
1 – Getting started steps for your new teammates or customers with Facebook units
You can now keep everything in one place for your customers or teammates.
You don’t need to create a separate website with getting started steps and have many different places where they have to go in order to get the training or information they need after they buy from you or join your team.
You can now keep everything in one place which makes it really organized and easy for everyone.
2 – Keep your content organized with Facebook units
You can keep certain topics that are important to your customers or teammates organized and categorized in your support group so its easy for them to access this information and go through it.
You can add content to a unit two ways: by posting directly to a group unit or by adding an existing post to a group unit.
3 – Create an FAQ with Facebook units
There are always questions that your members will have but some will come up more often than others and you can create a unit called Frequently Asked Questions and keep it all together so that when your members have questions, it’s easy for them to find.
This also gives you added leverage and automation, so you don’t have to keep answering the same questions that come up over and over again.
4 – Facebook units can showcase testimonials and success stories
We also do the same thing that we do in our pre-sell group inside our customer support group. When one of our members has a testimonial or a success story from going through my course we showcase it in the testimonials section of our Facebook units.
If you’re selling products or services you can showcase those testimonials in your group so other people that join in can see them and get excited about being connected to your business, service or products.
Facebook Units – In Closing
Facebook groups are playing a really important role in prospecting and supporting your team and you'll want to have one so you can grow your business fast.
And with the ‘units' feature being added it can take your Facebook group to a whole different level.
If you already have a Facebook group but it isn’t growing at the speed you’d like it to then make sure you Download My Guide To A Profitable Facebook Group Community, so you know WHEN to post, WHAT to post, and HOW to turn the people in your community into raving fans and buyers of your business, service or products.
Click on the yellow button below to download it:
Resources Mentioned & More That Will Help Rock Your Biz
Unlimited Fan Page Profits – Learn More
If you don’t have a Facebook Fan Page yet and you’re looking at all these rock stars with Fan Page and you want one for yourself… Unlimited Fan Page Profits is a training that I put together that will walk you through the steps of building a Profitable Facebook Page and marketing plan to generate leads, build a big audience and make daily sales.
10k Social Media Recruiting Formula – Learn More
This is a training by my good friend Jessica Higdon. Jessica has created a $10,000/mo income in her network marketing company from prospecting and recruiting through Facebook. In this training, she reveals exactly what she’s done to achieve this. It really is a great training for you and your team.
How to Use Facebook Groups to Grow Your Business And Encourage Prospects To Join You Faster – Episode 49
Jab Jab Jab, Right Hook (book) – Learn More Here
This is one of my favorite books and I recommend it to anyone that wants to master the art of Social Media to get it and read it 5 times! It teaches you how to function on Social Media to get the most results.
The B-L.A.B. – Come Join Us Here
AKA Build Like A Boss, The B-LAB is Tanya Aliza’s FREE Facebook Mastermind group full of awesome Networkers and Entrepreneurs that are all on a mission to grow their businesses Faster and easier with Online Strategies for prospecting, recruiting and sales. We do themed days of the week, we hold each other accountable and we lift each other up! Come introduce yourself and your business.
Did you get some value from this Facebook units training?
I hope you did because each week I put my heart into making sure you get some amazing Facebook marketing tips to help you and rock it in your business while creating a life you love.
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You are a Rock Star!
Question of the week: Are you using the units feature in your Facebook group community?
If yes, I’d love to hear some ideas on how you’re using it to grow your business.
Share in the comments section below!
Hope you got a ton of value from this Facebook units training 😉