My Social Media Strategy - The CRAVE Formula!
Are you looking for a social media strategy that does the following:
- Helps you build your following;
- Attracts the right audience;
- Captivates your audience so that they act and engage with you.
That’s exactly what you’re going to learn in this training episode because I’m going to share with you my simple Social Media Posting formula that does all that!
My social media posting strategy is called my C.R.A.V.E. Posting Formula.
Let’s dive in!
With every episode of Tanya Aliza TV, I like to equip you with a POWERFUL free resource that goes with the episode which you can implement right away to create some of the same results, if not better, in your entrepreneurial ventures.
Since we’re talking about social media strategy, I’ve designed a 30-Day posting calendar that you can fill in the blanks called My 30 Day Social Media Profit Posting Plan.
After going through this training and implementing this social media strategy together with the 30 Day Social Media Profit Posting Plan, you’ll be able to plot 30 days of purpose driven content that actually brings in sales.
You can download this worksheet absolutely FREE by clicking below.
Episode #266 My Social Media Strategy - The CRAVE Formula!
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My Social Media Strategy - The CRAVE Formula!
The formula is C.R.A.V.E - that is the acronym.
When it comes to social media posting or anything for that matter, I find it easier when I have little formulas and road maps to follow.
I go through the C.R.A.V.E checklist to make sure my social media post is going to help my brand, my tribe, and deliver the results I intend it to.
Here's how it works.
The C.R.A.V.E Formula - Consistent
This is a reminder to stay consistent with my social media posting schedule and with the audience I am trying to attract.
You need to have a consistent posting schedule, if any of your posts are going to even reach the amount of people that it needs to get that traction.
The C.R.A.V.E Formula - Relevant
There are too many people that show up on social media but are not posting content that is relevant to the audience they are trying to attract OR to the products/services they are trying to sell.
Do all your posts have to be relevant to your products, services, or your audience?
The answer is, no. This is because relationship building posts are also important.
However, the majority of your posts must be relevant to helping your tribe and the audience you are trying to attract.
Your social media posts have to help you sell your products and services.
Before you hit the publish button, ask yourself, “is this relevant to my brand, to my business, or to the people that I'm trying to attract?”
The C.R.A.V.E Formula - Actionable
You have to ask yourself “what is the goal of this post?” or “what is the specific action that I'm looking for when I make this post?”
Everytime you post something on social media, your goal is some sort of an action that you want from your tribe and from your audience.
Examples:
- You want someone to “like” or “follow”
- You want them to be a lead or a subscriber
- You want them to check out your sales page
- You want them to go to a product that you’re recommending or suggesting
Don’t be a pointless poster.
The C.R.A.V.E Formula - Valuable
Your posts have to be valuable to your audience.
You have to ask yourself, “If I post this, is the audience I’m trying to attract to my brand going to find this valuable?”
Before you can answer that, the number one thing you need to know is who your audience is.
The C.R.A.V.E Formula - Emotion
Your posts should invoke some sort of emotion from your audience.
Here are things you can ask yourself:
“What type of emotion am I trying to invoke with this post?”
“Does this post visually look the way it reads with the caption?”
“Am I trying to invoke sadness, frustration, overwhelm, relief, clarity, happiness, joy, or gratitude?”
Are you trying to achieve any of those emotions?
If you are, take a look at the picture/video you are posting, double check the caption, and ask yourself - “what could I do to invoke that emotion even more?”
When really good marketers do this, they get a lot of action on their posts.
I use this C.R.A.V.E. formula myself and when the content I post tick the check boxes to this formula, they do infinitely better than when I forget to go through the formula.
That extra little minute of making sure that I have all of those items in place makes the difference.
Social Media Strategy - In Closing
I hope this episode has added value to you.
Hopefully this social media strategy helps with how you formulate your posts.
Remember, you want people to C.R.A.V.E. your social media post so I hope that you use this formula and checklist the next time.
Don't forget to accompany this formula and checklist with my 30-Day Social Media Posting Plan.
My Profit Posting Plan is going to help you post purpose-driven content that is designed to drive sales.
Resources & Links Mentioned:
The Revenue Multiplier Masterclass | Free Online Training Class Happening Now - How I'm Attracting Perfect Prospects & Teammates Everyday, That WANT To Sign Up With Me… All On Autopilot, Using An Unconventional Digital Marketing Strategy That I Know You'll Be So Excited To See & Use In Your Business!
Mailbox Power | I use Mailbox Power to send all our cards and gifts. With Mailbox Power, you can effortlessly create and schedule campaigns that deliver cards and gifts to your clients right when they matter most.
Smart Paid Traffic | Learn how to run Facebook Ads for any business.
Tanya’s Amazon Shop | Discover a curated collection of my favorite video and camera tools, must-read books, chic fashion, and hair essentials, stylish home décor, and everything your furry friend needs. Each beauty item is handpicked for quality and style, making your shopping experience delightful and inspiring. Dive in and find the perfect pieces to elevate every aspect of your life!
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