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My Social Media Strategy – The CRAVE Formula!

If you’re looking for a social media strategy that does the following:

  • Helps you build your following;
  • Attracts the right audience;
  • Captivates your audience so that they act and engage with you.

That’s exactly what you’re going to learn in this training episode because I’m going to share with you my simple Social Media Posting formula that does all that!

My social media posting strategy is called my C.R.A.V.E Posting Formula.

Let’s dive in!

My Social Media Strategy – The CRAVE Formula! – Episode 266

My Social Media Strategy - The CRAVE Formula!Blog-Button-266

With every episode of Tanya Aliza TV, I like to equip you with a POWERFUL free resource that goes with the episode which you can implement right away to create some of the same results, if
not better, in your entrepreneurial ventures.

Since we’re talking about social media strategy, I’ve designed a 30-Day posting calendar that you can fill in the blanks called “My 30 Day Social Media Profit Posting Plan”

After going through this training and implementing this social media strategy together with the 30 Day Social Media Profit Posting Plan, you’ll be able to plot 30 days of purpose driven content that actually brings in sales.

You can download this worksheet absolutely FREE by clicking the yellow button above👆

My Social Media Strategy – The CRAVE Formula!

The formula is C.R.A.V.E – that is the acronym.

When it comes to social media posting or anything for that matter, I find it easier when I have little formulas and road maps to follow.

I go through the C.R.A.V.E checklist to make sure my social media post is going to help my brand, my tribe, and deliver the results I intend it to.

Here's how it works.

The C.R.A.V.E Formula – Consistent

This is a reminder to stay consistent with my social media posting schedule and with the audience I am trying to attract.

You need to have a consistent posting schedule if any of your posts are going to even reach the amount of people that it needs to get that traction.

The C.R.A.V.E Formula – Relevant

There are too many people that show up on social media but are not posting content that is relevant to the audience they are trying to attract OR to the products / services they are trying to sell.

Do all your posts have to be relevant to your products, services, or your audience?

The answer is, no. This is because relationship building posts are also important.

However, the majority of your posts must be relevant to helping your tribe and the audience you are trying to attract.

Your social media posts have to help you sell your products and services.

Before you hit the publish button, ask yourself,  “is this relevant to my brand, to my business, or to the people that I'm trying to attract?”

The C.R.A.V.E Formula – Actionable

You have to ask yourself “what is the goal of this post?” or “what is the specific action that I'm looking for when I make this post?”

Every time you post something on social media, your goal is some sort of an action that you want from your tribe and from your audience.


You want someone to “like” or “follow”
You want them to be a lead or a subscriber
You want them to check out your sales page
You want them to go to a product that you’re recommending or suggesting

Don’t be a pointless poster.

The C.R.A.V.E Formula – Valuable

Your posts have to be valuable to your audience.

You have to ask yourself, “If I post this, is the audience I’m trying to attract to my brand going to find this valuable?”

Before you can answer that, the number one thing you need to know is who your audience is.

**If you do not know how to come up with who your audience is, check out the resource section below – I’ve got you covered!**

The C.R.A.V.E Formula – Emotion

Your posts should invoke some sort of emotion from your audience.

Here are things you can ask yourself:

“What type of emotion am I trying to invoke with this post?”
“Does this post visually look the way it reads with the caption?”
“Am I trying to invoke sadness, frustration, overwhelm, relief, clarity, happiness, joy, or gratitude?”

Are you trying to achieve any of those emotions?

If you are, take a look at the picture / video you are posting, double check the caption, and ask yourself – “what could I do to invoke that emotion even more?”

When really good marketers do this, they get a lot of action on their posts.

I use this C.R.A.V.E formula myself and when the content I post tick the check boxes to this formula, they do infinitely better than when I forget to go through the formula.

That extra little minute of  making sure that I have all of those items in place makes the difference.

In Closing

I hope this episode has added value to you.

Hopefully, this social media strategy helps with how you formulate your posts.

Remember, you want people to C.R.A.V.E. your social media post, so I hope that you use this formula and checklist the next time.

Don't forget to accompany this formula and checklist with my 30-Day Social Media Posting Plan.

My Profit Posting Plan is going to help you post purpose-driven content that is designed to drive sales.

You can download this worksheet absolutely FREE by clicking the yellow button below 👇

My Social Media Strategy - The CRAVE Formula!Blog-Button-266

Resources Mentioned & More That Will Help Rock Your Biz

Jab Jab Jab Right Hook – Learn More Here

This is one of my favorite books and I recommend it to anyone that wants to master the art of Social Media to get it and read it 5 times! It teaches you how to function on Social Media to get the most results.

The Revenue Multiplier Masterclass – Learn More Here

Free Online Training Class Happening Now – Come behind the scenes of my multi-million dollar business to discover the 3 ‘smart marketing' secrets that help me Attract Perfect Buyers everyday. Finally generate consistent sales with your online business, without spending countless hours on social media.

The Ultimate Branding Blueprint – Learn More Here
If you don’t already have a website or blog (like this one) that is helping to build your authority, your audience, your email list and your sales… this program will give you the templates and instructions you need to have this all in place in one weekend flat!

Fact: people trust and look up to Brands with a website/blog more than Brands that don’t have this in place.

This is your domain to keep the attention of your audience, wow them and lead them to become a buyer of yours.

Social Media is a great place to start the conversation, your website/blog is the place to keep the conversation going and to make your sales.

Don’t get left in the dust without this.

Done 4 You Brand Services – Learn More Here

For my super busy Entrepreneurs out there, I know that you might not have the time to go through the steps of a course or program, and you have the resources to get the experts to do all the work for you. Good news for you… My dedicated internal design team and I can work with you to get your online brand and business all set up. We are marketing experts AND design professionals which makes a big difference when it comes to your Online Brand and attracting leads and sales.

We build and design marketing funnels, websites/blogs, logos, brand boards, facebook business pages and more!

B-LAB – Come Join Us Here

The B-LAB stands for BUILD LIKE A BOSS! And that’s exactly what you are! You’re the Boss of your business and the BOSS of your life!

However, being the BOSS and carrying the weight of that everyday can get lonely, that’s exactly why I created The B-LAB! This is the place to meet and engage with other Entrepreneurs going through the exact day to day processes as you.

My team and I are inside this community helping you, celebrating you and supporting you through your Entrepreneur journey… along with 37,000+ Entrepreneurs!

Did you get some value from this social media strategy training?

I hope you did because I put my heart into making sure you get good training on the best social media strategy to implement when it comes to posts that drive more sales..

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My Social Media Strategy - The CRAVE Formula!

Each Monday I post a new video training and free resource on my blog. Tanya Aliza

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