Over the years I’ve tested more digital product ideas than I can count.
Some were instant wins and others… Well, let’s just say they taught me what not to do.
After generating over $11M in sales from my own digital products and coaching programs, I’ve learned exactly what makes an idea profitable and what sends it straight to the “nice try” pile.
In this post and the episode below I’m pulling back the curtain on my personal formula for creating digital product ideas that actually sell. This isn’t theory and it’s not a recycled list from the internet. It’s the same process I use with my paying clients, now baked into my private AI Coach so you can skip the trial and error and start with a winning idea from day one.
00:00 - What to expect
2:41 - How I got started with my digital product business
4:40 - The framework for creating irresistible digital product offers
9:57 - Why I built my digital product AI Coach
12:48 - My AI Coach in action demo
18:37 - How to make your digital product idea irresistible
20:55 - Get my whole video series on how to start a digital product business
The internet is full of shiny online business ideas that sound incredible on paper but flop in the real world.
Why?
Because they’re built on guesswork instead of a proven, profitable framework. A “great idea” doesn’t matter if your audience doesn’t actually want it or isn’t willing to pay for it.
Before you create anything, you need a formula that ensures you’re solving the right problem for the right audience. Without it, you risk pouring time and money into a product that collects digital dust.
One of my favorite tools for validating digital product business ideas comes from Alex Hormozi’s Value Equation.
It’s a simple framework that can help you assess if your idea has the potential to make money.
Here’s how it works.
The value of your offer is determined by:
Dream Outcome – The bigger and more exciting the result, the better.
Perceived Likelihood of Achievement – How much your audience believes they can actually get the result.
Time Delay – How quickly they’ll get the outcome.
Effort and Sacrifice – How much work or discomfort it will take for them to get there.
Your job is to increase the first two and decrease the last two. When you do, your offer becomes irresistible.
Here’s the good news.
You don’t have to spend weeks researching, brainstorming, and testing digital product ideas.
I’ve taken this exact formula, combined it with my years of experience, and pre-programmed it into my private AI Coach.
This tool gives you validated, profitable digital product ideas in seconds, tailored to your niche and audience. You’ll know exactly what to create, who to sell it to, and why they’ll buy it.
No more wasting time on products that flop.
If you’re serious about creating profitable digital products that generate consistent income, you need more than just a list of ideas.
You need a clear, proven system to turn those ideas into offers your audience can’t wait to buy.
That’s exactly what we’re diving into in this week’s podcast episode.
You’ll hear the full breakdown of my formula, how to apply it to your own business, and how to access my AI Coach for free to get your next winning idea.
Grab the episode and let’s start building your next big revenue stream together.
START HERE | Learn more about the different ways Tanya can help you in your business. Whether it’s starting an online business or growing the one you have.
DIGITAL CREATOR STUDIO | My All-In-One Marketing System To Grow Your Audience, Build Your Email List, Build Amazing Marketing Funnels, Attract Perfect Leads & Sell Digital Products, While Building A Multi-Income Stream Online Brand.
THE DIGITAL PRODUCT LAB | Transform Your Passion, Knowledge & Regular Content Into A Profitable Digital Product, Course, Coaching Program Or Membership—Even If You Have Limited Tech Skills, A Small Audience, or No Prior Experience.
THE DM AUTOMATION LAB | Turn Your Content Into Leads & Buyers With My Simple Social Selling System That Runs on Autopilot Using My AI Chatbot workflows (Not ManyChat)
MY FAVORITES | My personal camera and video gear, my health, wellness and beauty products, my favorite books and more.
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