Did you know you could be generating sales through social media by simply interviewing your best customers?
If you haven’t interviewed any of your customers on Social Media…. YOU have to immediately.
Because this is one super powerful way to stir up more business and add an incredible amount of credibility to what you’re selling and promoting.
In this episode of Tanya Aliza TV, I’m going to share with you exactly how to interview your customers so it’s structured properly and helps you make a ton of sales.
How To Interview Your Customers So You’re Generating Sales Through Social Media – Episode 175
With every Episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource that you can implement right away and create results with fast in your business.
This week since we’re talking about interviewing your happy customers on a Facebook or Instagram Live. I’m giving you for free My Ultimate Facebook Live Checklist so you know what to do BEFORE, DURING and AFTER a Live broadcast.
You can download it by clicking on the yellow button above.
So in last weeks Episode, I talked about the before and after journey in which you need to take your customer on so they can see the value in your business or products. I’ll leave a link to this episode in the show notes section below so you can learn even more on how to do this.
You do this by getting good at painting a picture of what life is like before your products and what life will be like after they start using your products.
The best way to get good at doing this is by understanding what benefits your product or service does for people.
And one of the best ways to get that across is by interviewing people who have experienced the product or service.
But you might be thinking, ‘Tanya, I don’t have anybody right now whose had amazing results with my products or services yet.
Ok, I hear ya…but I’m here to tell you that small WINS matter and they’re more relatable to people than big audacious results that most people fear they will never be able to attain.
Why generating sales through social media doesn’t require having big wins
Just think about it…in a culture where all you hear about are these big wins and not the small steps people had to take one day at a time to get the results they have…it makes it less relatable.
But what I’ve found is that the small wins are worthy of shoutouts and they’re typically much more relatable than a big win that seems far out of reach.
It could be as simple as they loved the taste of your product, they have a little bit more energy now, they feel more confident etc…
It can be any small win that you can have them share in the form of an interview.
Best way to interview your clients so you’re generating sales through social media
You want to broadcast these small wins to the world.
And one of the best ways to do this is on a Facebook Live.
It can be on your profile, Facebook page, doesn’t matter.
Do the interview wherever you have the most people that can see your interview.
And then…what they share could be as simple as they loved the taste of your product, they have a little bit more energy now, they feel more confident etc…
Okay, now let’s dive into the 4 steps you’ll want to take to have a successful interview.
Step #1 – Prepare together
After you ask your happy customer if they can come out and share some small wins…make sure you prepare them ahead of time before you go live.
Prepare them by making sure they don’t share the name of the company, products or services.
Focus only on what the product does and it’s benefits instead of the name.
Because you don’t want people going out to Google to find your products or services and possibly buy them from somewhere else.
You want them reaching out to you to get more info.
After all, generating sales through social media is the goal of these interviews.
Step # 2 – Ask them to share what life was like before
You want to make sure that you ask them questions and get them doing most of the talking.
And encourage them to be vulnerable and relatable if that’s something they are comfortable with.
Because being vulnerable is what helps people to relate to them and their experience.
Probe them with questions that help the viewers watching your interview understand what life was like before they started using the product or services.
Step # 3 – Ask them to share what life is like now
So once they’ve shared what life was like before, you’ll want to ask them to share what life is like now after they started using your products or services.
Again ask them to be vulnerable and real and stay away from hype.
Being hyper can be a big turn off for your viewers but being real is what will get those sale to come through.
Step #4 – Have a call to action
We talk about this more in my Facebook Live Checklist but make sure you have a call to action.
It can go something like this, ‘Hey for those of you that are interested in getting more information on what we’re talking about…make sure you drop me a comment or send me a message and I’ll be more than happy to share more information with you.
If you don’t tell people what to do they’ll do nothing.
It’s that simple.
Pro Tip – Plan these once a week or once a month and get on a regular schedule.
Generating sales through social media – In Closing
Happy customers are an asset so make sure you’re doing these interviews because they’ll definitely help you get more sales.
But before you start these interviews make sure you download my free Facebook Live Checklist so you know what to do BEFORE, DURING and AFTER a Live broadcast.
Knowing this will help you get the most people to show up and watch your interviews as well as get more sales from them.
You can download it by clicking on the yellow button below 👇
Resources Mentioned & More That Will Help Rock Your Biz
Facebook Live Checklist – Learn More
This is my go-to checklist that I’ve been using before, during and after my FB Live broadcasts that have gotten me tens of thousands on eyeballs on my products and services!
It’s no secret that doing FB Lives can bring you a lot of exposure and business, but sometimes it can be exhausting and intimidating to know if you’re doing them right to get people to actually take the next step with you…
Episode 174 – How To Sell More Products On Social Media Using Demo Posts – Learn More Here
In this Episode, I go more in-depth on the before and after journey in which you need to take your customer so they can see the value in your business or products.
The Network Revolution (Book) – Learn More Here
This book was co-authored by my good friend and Lady Boss, Jessica Higdon. I not only love cause I’m in it (wink wink) but because it show cases many success stories from everyday people that have created amazing results in Network Marketing. I have multiple copies of this book on hand to share with my prospects as an amazing recruiting tool. I suggest you order a few copies too!
Book – Get Over Your Damn Self – Romi Neustadt – Learn More Here
The No B.S. Blueprint to building a life changing business. This is one of the best books I’ve read when it comes to learning how to talk to prospects and transition the conversations, naturally, into business. I bought the audio book, listened to it twice, then bought the paperback because I wanted to highlight the scripts she gives… they are THAT good. This is a book that I highly recommend everyone in Network Marketing to get. For the guys… this is a really feminine read, but still highly worth it.
Social Marketing & Recruiting Bootcamp – Learn More Here
This is a free training I’m doing with my good friends John & Nadya Melton and were showing you How We Use 1 Simple Facebook Group To Sell & Recruit New Teammates Like Clockwork In 3 Easy Steps.
If you want to be a great leader and get better at RECRUITING new teammates in a way that duplicates…this training is for you!
The B-L.A.B. – Come Join Us Here
AKA Build Like A Boss, The B-LAB is Tanya Aliza’s FREE Facebook Mastermind group full of awesome Networkers and Entrepreneurs that are all on a mission to grow their businesses Faster and easier with Online Strategies for prospecting, recruiting and sales. We do themed days of the week, we hold each other accountable and we lift each other up! Come introduce yourself and your business.
Did you get some value from these social media marketing tips?
I hope you did because each week I put my heart into making sure you get some awesome social media marketing tips so you can rock it in your business while creating a life you love.
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Question of The Week: Are you committed to trying this strategy immediately in your business? Let me know in the comments below… I’m excited to hear your results.
Hope you enjoyed this episode on generating sales through social media with customer interviews 🙂