My $1M Digital Product Funnel Revealed (How to Sell Digital Products Like the Pros)
Let’s talk about something that every digital entrepreneur eventually figures out. Making thirty-seven dollar sales is nice, but it’s not exactly paying for that dream vacation or even your daily matcha habit.
We’ve all been there, right?
In this episode, I’m diving into how to sell digital products online in a way that actually makes real money. I’ll walk you through how to increase your profits with order bumps, upsells, and downsells, and I’m even showing you what one of my million dollar funnels looks like behind the scenes.
So grab your favorite drink and hang out with me for a bit. We’re going to learn, and map out a strategy that turns your digital product sales into something you’re seriously proud of.
Episode #365
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Episode Highlights
00:00 Where it all began and how I learned how to sell digital products online with upsells
4:04 My first million dollar digital product sales funnel
8:20 How order bump massively increase your average order value
8:54 Why a just selling $37 digital product is not going to create real profits
9:30 Order bump examples
14:00 Get access to my AI coach that will help you come up with upsell and order bump ideas
15:22 How to structure your upsells with examples
21:18 My Online marketing system that I use that has all of this built in
22:34 Downsells and my examples
24:54 Making it all work together
Why Selling Digital Products Online Is About Strategy, Not Just Sales
When I created my first digital product, I thought the goal was simply to get it online and start making sales.
What I learned from experience is that selling digital products successfully requires strategy.
You can have the best product in the world, but if your sales process doesn’t guide buyers to the next logical step, you’re limiting your growth.
The real pros don’t rely on a single product sale.
They build a digital product sales funnel that increases the customer’s lifetime value.
That means designing a simple system that complements the main product and creates more opportunities for the buyer to say yes.
How to Use Order Bumps to Instantly Boost Your Profits
An order bump is one of the easiest ways to increase your revenue without needing any new customers.
It’s a small, related add-on that appears right before checkout and helps your buyer get an even better result from your main offer.
For example, if you’re selling a Canva Template Bundle for Coaches, you could add a nine dollar order bump for matching Instagram Story templates.
This small upgrade makes your customer’s brand look consistent everywhere they show up online and it instantly raises your average order value.
When you think about how to sell digital products online effectively, remember that order bumps are not just upsells.
They are quick, impulse-friendly decisions that make your customer feel like they are getting a complete solution.
Creating Profitable Upsells That Enhance the Customer Experience
Once someone buys your digital product, that is your best opportunity to offer them more value.
An upsell is not about being pushy or salesy.
It’s about providing the next level of support or transformation that naturally complements what they just bought.
When I created my upsells, I always asked myself, “What would help my customer get even faster or bigger results?”
For example, if someone bought a course on going viral on Instagram, an upsell could be a program that teaches how to convert those new followers into paying customers.
These kinds of upsells are often priced at one hundred dollars or more, and they add a tremendous amount of profit while genuinely serving your audience.
How Downsell Offers Keep Buyers in Your World
When you combine order bumps, upsells, and downsells, you create a complete digital product sales funnel that increases your average order value and builds long-term revenue.
This is the foundation of how to make money online consistently and predictably.
In the episode, I walk you through exactly how to structure your funnel, how to position your offers, and how to decide what to include at each step.
You’ll also get a behind-the-scenes look at one of my million dollar digital product funnels so you can see how it all works together.
If you are serious about building your digital product business and want help coming up with your perfect offer and upsell ideas, you can get free access to My AI Coach here. It’s pre-programmed by me to help you create profitable digital products that people love and that make you real money online.
Resources & Links Mentioned:
START HERE | Learn more about the different ways Tanya can help you in your business. Whether it’s starting an online business or growing the one you have.
DIGITAL CREATOR STUDIO | My All-In-One Marketing System To Grow Your Audience, Build Your Email List, Build Amazing Marketing Funnels, Attract Perfect Leads & Sell Digital Products, While Building A Multi-Income Stream Online Brand.
THE DIGITAL PRODUCT LAB | Transform Your Passion, Knowledge & Regular Content Into A Profitable Digital Product, Course, Coaching Program Or Membership—Even If You Have Limited Tech Skills, A Small Audience, or No Prior Experience.
THE DM AUTOMATION LAB | Turn Your Content Into Leads & Buyers With My Simple Social Selling System That Runs on Autopilot Using My AI Chatbot workflows (Not ManyChat)
MY FAVORITES | My personal camera and video gear, my health, wellness and beauty products, my favorite books and more.
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