How to Know If You Have a Sellable Digital Product Idea (My 5 Part Formula)

Let’s be honest—digital product idea validation isn’t exactly the sexiest phrase in the entrepreneur dictionary. But you know what is sexy? Waking up to Stripe notifications while you’re still in your PJs, because your product is selling on autopilot.

If you’ve ever sat there wondering, “Is this idea even worth building?” or “What if I spend weeks creating something and no one buys it?”—you’re not alone. We’ve all been there. Crying into our Canva templates, praying for a sign.

That’s why in this week’s episode of the Wired to Crush It Show, we’re diving deep into the simple but powerful formula behind digital product idea validation. I’m sharing the exact steps I use (plus some spicy AI magic and a few Hormozi-inspired hacks) to make sure every idea I launch is a profitable one.

And yes, I’m giving away the same strategy that helped me sell over $11M in digital products—even before I had a huge audience.

So grab your coffee, your favorite pen, and let’s make sure your next big idea doesn’t flop harder than a TikTok trend from last week.

Let’s get one thing straight: your idea doesn’t need to be revolutionary, earth-shattering, or Nobel Prize-winning. However, it does need to solve a specific problem that people are already searching for and willing to spend money to solve.

Inside the episode, I walk you through a five-part framework that helps you figure out if your idea is actually sellable—or if it's better off living in the graveyard of half-finished Google Docs.

Here are a few of the questions I ask myself (and that you should be asking too):

This process is baked right into our AI Coach that you’ll get access to in our upcoming Confident & Profitable: Your Digital Product Kickstarter Workshop, so you won’t have to guess your way through this alone.

You don’t need more free time (who has that?). You need a system that helps you get clear, fast.

The biggest mistake I see content creators make is building a product based on what they think people want, instead of what people are actively asking for and buying. Then they launch to silence, wonder what went wrong, and spiral into a Netflix-and-sweatpants week of despair.

Been there. Got the merch.

The truth is, profitable digital product ideas come from listening more than guessing. In the episode, I share how some of my best-selling programs came from simple questions my audience kept asking me on repeat.

Mention in the episode: Miss Excel on Instagram. She’s created a multi million dollar per year business teaching people how to use Microsoft Excel

By the way, this is the online marketing system I personally use to run my ENTIRE online business, including sell and deliver my digital products.

Check out Digital Creator Studio here

Look—validation is not about running a formal market study with spreadsheets and bar graphs (although, hey, if you’re into that, live your best life). It’s about gathering real-world feedback and data before you launch.

In the episode, I cover:

And yes, I name-drop Alex Hormozi’s $100M Offers formula in here, because he nailed the science of irresistible offers—and we baked a version of that right into our validation system.

Still think you need 10K followers to make money?

False. Some of my clients have sold their first product with under 500 followers. The trick is not the number of people—it’s the alignment between your idea and the transformation your audience wants.

You don’t need a massive list. You need a message that hits home and a product that delivers. That’s what validation helps you do.

If you still don’t believe me, I did an episode called You Don’t Need a Big Audience—You Just Need This

The worst kind of flop isn’t the dramatic kind—it’s the slow, silent kind where you launch your heart into the world… and get nothing but the echo of your own mouse clicking “refresh.”

Digital product idea testing doesn’t have to be complicated. In fact, I show you how to do it —without building the full product first. The episode walks you through how to validate (imagine getting paid before you even make your course).

If your brain is already spinning with ideas and “what-ifs,” don’t worry—I’ve got you. This episode will give you the clarity and confidence to move forward without wasting time.

And if you want to go deeper, faster, and with support from my AI validation wizard (seriously, it’s magic), then come join me in Confident & Profitable: Your Digital Product Kickstarter Workshop.

We’ll bring the framework, tools, and step-by-step support to turn it into income.

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