How to Know If You Have a Sellable Digital Product Idea (My 5 Part Formula)

Let’s be honest—digital product idea validation isn’t exactly the sexiest phrase in the entrepreneur dictionary. But you know what is sexy? Waking up to Stripe notifications while you’re still in your PJs, because your product is selling on autopilot.

If you’ve ever sat there wondering, “Is this idea even worth building?” or “What if I spend weeks creating something and no one buys it?”—you’re not alone. We’ve all been there. Crying into our Canva templates, praying for a sign.

That’s why in this week’s episode of the Wired to Crush It Show, we’re diving deep into the simple but powerful formula behind digital product idea validation. I’m sharing the exact steps I use (plus some spicy AI magic and a few Hormozi-inspired hacks) to make sure every idea I launch is a profitable one.

And yes, I’m giving away the same strategy that helped me sell over $11M in digital products—even before I had a huge audience.

So grab your coffee, your favorite pen, and let’s make sure your next big idea doesn’t flop harder than a TikTok trend from last week.

Episode #357

Confident & Profitable: Your Digital Product Kickstarter Workshop

If you’ve ever thought about creating your own digital product but had no clue where to start. I’ll be showing you how to come up with an idea people will actually pay for—and how to turn it into something YOU own and keep 100% of the profits from.

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How to Validate a Digital Product Idea

Let’s get one thing straight: your idea doesn’t need to be revolutionary, earth-shattering, or Nobel Prize-winning. However, it does need to solve a specific problem that people are already searching for and willing to spend money to solve.

Inside the episode, I walk you through a five-part framework that helps you figure out if your idea is actually sellable—or if it's better off living in the graveyard of half-finished Google Docs.

Here are a few of the questions I ask myself (and that you should be asking too):

Is this a painful, urgent problem for my audience?
Are people already spending money to solve it?
Can I deliver a clear before-and-after transformation?
Have I helped people with this before—even informally?

This process is baked right into our AI Coach that you’ll get access to in our upcoming Confident & Profitable: Your Digital Product Kickstarter Workshop, so you won’t have to guess your way through this alone.

Profitable Digital Product Ideas Aren’t Magic—They’re Validated

You don’t need more free time (who has that?). You need a system that helps you get clear, fast.

The biggest mistake I see content creators make is building a product based on what they think people want, instead of what people are actively asking for and buying. Then they launch to silence, wonder what went wrong, and spiral into a Netflix-and-sweatpants week of despair.

Been there. Got the merch.

The truth is, profitable digital product ideas come from listening more than guessing. In the episode, I share how some of my best-selling programs came from simple questions my audience kept asking me on repeat.

Mention in the episode: Miss Excel on Instagram. She’s created a multi million dollar per year business teaching people how to use Microsoft Excel

By the way, this is the online marketing system I personally use to run my ENTIRE online business, including sell and deliver my digital products.

Check out Digital Creator Studio here

The Digital Product Validation Process You Need to Follow

Look—validation is not about running a formal market study with spreadsheets and bar graphs (although, hey, if you’re into that, live your best life). It’s about gathering real-world feedback and data before you launch.

In the episode, I cover:

How to use social content and simple questions to test demand
How to use our AI-powered digital product validation framework to refine your idea
How to tweak your messaging so people actually want what you’re selling

And yes, I name-drop Alex Hormozi’s $100M Offers formula in here, because he nailed the science of irresistible offers—and we baked a version of that right into our validation system.

Creating a Sellable Digital Product Without a Huge Audience

Still think you need 10K followers to make money?

False. Some of my clients have sold their first product with under 500 followers. The trick is not the number of people—it’s the alignment between your idea and the transformation your audience wants.

You don’t need a massive list. You need a message that hits home and a product that delivers. That’s what validation helps you do.

If you still don’t believe me, I did an episode called You Don’t Need a Big Audience—You Just Need This

Digital Product Idea Testing: The Fast Way to Avoid Flops

The worst kind of flop isn’t the dramatic kind—it’s the slow, silent kind where you launch your heart into the world… and get nothing but the echo of your own mouse clicking “refresh.”

Digital product idea testing doesn’t have to be complicated. In fact, I show you how to do it —without building the full product first. The episode walks you through how to validate (imagine getting paid before you even make your course).

Ready to Stop Guessing and Start Selling?

If your brain is already spinning with ideas and “what-ifs,” don’t worry—I’ve got you. This episode will give you the clarity and confidence to move forward without wasting time.

And if you want to go deeper, faster, and with support from my AI validation wizard (seriously, it’s magic), then come join me in Confident & Profitable: Your Digital Product Kickstarter Workshop.

We’ll bring the framework, tools, and step-by-step support to turn it into income.

Resources, Links & More That Will Help You

START HERE | Learn more about the different ways Tanya can help you in your business. Whether it’s starting an online business or growing the one you have.

DIGITAL CREATOR STUDIO | Digital Creator Studio transforms how entrepreneurs build and grow online, combining excellence in automation with simplicity. Our all-in-one marketing platform delivers a proven path to growth with intelligent systems and proven training, giving you the freedom to focus on what you do best.

MY FAVORITES | My personal camera and video gear, my health, wellness and beauty products, my favorite books and more.

EPISODE 356 | How I Made My First Digital Sale (And Why It Changed Everything)

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