Product Sampling - A Smart Sales Strategy Or Complete Waste Of Time?
Wondering if product sampling is a smart sales strategy to get more customers and teammates for your business?
After all…you know you’ve got some amazing products!
And people won’t know unless they sample them right?
Well…that all DEPENDS.
I DO believe there's a time and a place for product sampling…and if you’re not sure how to go about it, you could end up spending a lot of precious time and money.
In this week’s Episode, I’m sharing EXACTLY who to give samples to and when and how to go about it so you don’t waste precious time or hard earned money.
With every Episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource that you can implement right away and create results with fast in your business.
This week, since we’re talking about reaching out to influencers or product sampling I’m giving you My Be-Back Follow Up Script Guide & Process. This guide will help you know when to follow-up and what to say so you can get a solid commitment or referrals from your product testers.
So... you’re in a company with amazing products and you’re companies sales strategy is to give out samples so you can get more people interested in what you’re selling.
But you’re wondering if that’s even a good sales strategy to begin with?
Personally, I don’t love product sampling as a sales strategy.
I think it’s a big waste of time and money overall.
However, I do believe there’s a time & place for it and I’m going to break it down to when you should be product sampling and when it’s a big no-no.
Episode #116 Product Sampling - A Smart Sales Strategy Or Complete Waste Of Time?
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Be-Back Follow Up Script Guide & Process.
Designed to re-engage and convert previous prospects. My process offers a strategic approach to following up with individuals who showed initial interest, providing you with the tools to effectively bring them back into your sales pipeline.
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Sales Strategy - When product sampling is a smart move
When you have a product that can deliver immediate results then it’s definitely a great idea to have product samples on hand and use product sampling as a sales strategy.
For example:
- Energy drinks
- Makeup
- Freeze dried foods
- Essential oils
These type of products deliver an experience immediately and make sense to carry around for product sampling.
Another way that product sampling makes sense is, if you know an influencer.
This would be someone who has a large audience and you would like to get your product into their world because you know the impact it would make if you did.
In this case, it would make sense to put forth the time & energy into getting them to sample out your product and seeing, if its right for them and their audience.
If the thought of approaching an influencer intimidates you then you'll want to visit Episode 53 where I show you how to approach influencers the right way so you can get them interested in what you have to say. Continue to Episode 53 here.
Sales Strategy - When product sampling is a waste of time & money
Now I’m going to share with you why I dislike product sampling and when I think it makes no sense at all.
Some products make no sense to sample out.
For example, if you have a product that requires you to wait 3 months to see a result then for the love of God please don’t sample out.
This makes no sense.
Products like weight loss programs, anti-aging creams and anything that requires a longer time frame to deliver results should not be sampled.
Unless…like I mentioned above, you’re giving it to someone who’s an influencer and has the potential to get your products in front of a large audience.
In that case, it’s an investment and not an expense.
Sales Strategy - Posture Up with your product sampling strategy
But…
There is a strategy that works with these type of products and it’s going to require you to posture UP.
So here’s what that means.
I’ll give you an example with one of the products that we have in my network marketing company.
We have a weight loss & a collagen product that require you to be on it for at least 90 days to see results,
So what I’ll tell my prospects is this:
“Hey John, we have a 30-day money back guarantee. Why don’t you try it out for 30 days and see if you like it. If at the end of the 30 days you absolutely love it then great but if you don’t…you lose nothing and you’ll get your money back.”
So what I’ve done there is made a sale and got someone to sample out the product without wasting time or money sampling out the product for free.
This also shows your prospect how they would be running the business, if they were to join you.
Most people don’t want to spend a bunch of money & time sampling products and if they see you doing it they’ll think to themselves, “I can’t do this business she’s doing because it’s going to be too expensive and time-consuming with sampling out products.”
That’s why I think it’s much better to just posture up and get people to sample it out for a trial period because more times than not they end up falling in love with the product anyways.
Sales Strategy - In Closing
Set yourself up right in your business for the long-term.
Yes, it might be tempting especially in the beginning to want to sample out your product to everyone you meet.
But I find that most people burn out fast with the time & money they put into it, if they’re not sampling the RIGHT products or to the right people.
If you’re already sampling products and it’s working really good for you, then please keep doing it.
Everyone’s product is different and some products do really well with sampling…and others don’t.
If you're sampling products but you’re not getting a commitment from your prospects to actually buy the products…then you’ll need to tighten up the follow-up process.
To help you with this download My Be-Back Follow Up Script Guide & Process. This guide will help you know when to follow-up and what to say so you can get a solid commitment or referrals from your product testers.
Resources & Links Mentioned:
The Revenue Multiplier Masterclass | Free Online Training Class Happening Now - How I'm Attracting Perfect Prospects & Teammates Everyday, That WANT To Sign Up With Me… All On Autopilot, Using An Unconventional Digital Marketing Strategy That I Know You'll Be So Excited To See & Use In Your Business!
Mailbox Power | I use Mailbox Power to send all our cards and gifts. With Mailbox Power, you can effortlessly create and schedule campaigns that deliver cards and gifts to your clients right when they matter most.
Beyond Objections | Let’s close more sales & recruit more teammates! Say goodbye to awkward sales conversations and dive into understanding genuine questions, guiding your prospects seamlessly to a positive joining decision.
Book | The Psychology Of Influence | This is an absolute must absorb book if you want to influence people to take action with you (in a positive way of course)!
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