Therapist to Digital Creator: Julie’s $197 Course That’s Changing Lives

Have you ever wondered how to create a digital product that lets you stop trading hours for dollars and start scaling your impact? Spoiler: it’s way more doable (and fun) than you think.

In this episode of the Wired to Crush It Podcast, I’m sitting down with my good friend and client, Julie Reynolds, who went from licensed therapist and school counselor to full-on digital product queen with a $197 course that’s changing more lives than she ever could 1:1. And yes, she really did walk away from 250,000+ followers to follow her joy (wild, right?).

If you’re a content creator, coach, or therapist who’s tired of the time-for-money trap and wondering how to sell digital products online in a way that feels aligned (and profitable), this episode is your green light. Julie’s story is packed with laughs, mindset shifts, “aha!” moments, and a big reminder that you can absolutely turn your expertise into income—without needing a giant audience or a tech degree from Hogwarts.

So grab your coffee (or cocktail—we don’t judge), hit play on this week’s episode, and let’s talk about how to build a digital product business that scales, serves, and sets you free.

Julie spent 15+ years in the therapy and counseling world, working one-on-one with families and students. As you can imagine, that kind of work is both deeply rewarding—and incredibly draining.

There’s a ceiling on your income when you’re booked out with clients. And if you’re anything like Julie (or let’s be honest, most of us), you eventually hit that point where burnout is real, your time isn’t your own, and you're wondering if there's a better way.

Spoiler alert: there is. It’s called creating a digital product.

Julie took her most in-demand expertise—how to help overwhelmed parents understand their kids' behavior and create a peaceful home—and turned it into a $197 digital course called "Why Are They Like This?"

Now instead of seeing five clients a day, she’s helping hundreds of families at once. Same skills. Bigger impact. Scalable income.

Julie had built a massive following—over 250K on TikTok, tens of thousands more on Instagram and Facebook. From the outside, it looked like success. But on the inside?
She felt stuck.

Because guess what? Followers don’t pay the bills—offers do.

Your content should work for you, not the other way around. And when Julie realized that her audience wasn’t aligned with what she actually wanted to create (or sell), she did something most people would never have the guts to do: she pivoted. Hard.

She shifted her focus away from vanity metrics and toward a mission that truly lit her up—helping parents thrive.

She created a course, packaged it, priced it, and launched it.

And the result?

A digital product that sells on autopilot and truly changes lives.

If you’ve been wondering how to create a profitable digital product, even if your audience isn’t huge, this episode will be your new favorite listen.

We get it—tech can feel like a four-letter word. So can “sales,” if we’re being honest. But Julie breaks down exactly how she overcame both.

She used short-form content (think Instagram Reels and TikToks) to attract her ideal audience.

She built her email list using lead magnets.

And she did it all using my system inside Digital Creator Studio—which she originally resisted becasue she was using other tools, but now calls her business’s best-kept secret.

If you’re thinking you need to be “techy,” or have some giant course launch strategy to make money online, think again.

The most powerful part of Julie’s story?

She’s not a marketer by trade.

She’s not a sales guru.

She’s a woman with experience, a heart to serve, and the courage to package what she knows into something that can help others.

And if she can do it, so can you.

Whether you’re a therapist, coach, network marketer, or overwhelmed content creator who’s sick of getting likes without income—this episode is your invitation to stop spinning your wheels and start building something that pays you back.

You’ll learn exactly what it takes to go from 1:1 to one-to-many. From “I'm stuck” to “I made a sale while walking my dog.”

This episode is packed with gems for anyone wondering how to build an online course business, sell digital products online, and do it in a way that feels aligned, exciting, and scalable.

Hit play now to hear:

You’ll walk away inspired, informed, and itching to finally package up what you know into something profitable.

Go listen now—you’ve got lives to change. Starting with your own.

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