If you’ve ever wanted to make money in your sleep, but figured that only happens to influencers with blue checkmarks and YouTubers selling crypto... you're going to love this.
Because yes, it is possible to wake up to Stripe or PayPal notifications without working around the clock—but not in the “just manifest it and money appears” kind of way. I’m talking about real, doable strategies that let you create leveraged income through digital products. You know—something you build once, and it keeps working even when you’re not.
In this week’s podcast episode, I’m pulling back the curtain on what it actually takes to make money in your sleep—including how I made $67,211 in digital product sales while I was sipping Aperol spritzes on my honeymoon in Europe (true story). And trust me, this didn't happen by accident.
If you’ve been hustling for hours-for-dollars, and you're ready to break that cycle, this episode is going to be the mindset shift and roadmap you’ve been waiting for. Hit play and let’s talk about what’s really possible when you stop trading time for money.
Let’s clear something up before we go any further: passive income is often talked about like it’s some magical stream of money that flows to you while you binge-watch Netflix and fold laundry.
But that’s not the full story.
The truth? There’s nothing passive about creating digital products. Passive income is legally defined as income earned with NO time invested. Meaning, your money is making you money, like interest earning investments or stocks etc.However, creating digital products that generate residual income or online income streams take effort. You’ve got to put in what I call “worth-it work” up front. But once that’s in place, you have a system that keeps paying you long after the heavy lifting is done. You support your community a little after that, but it’s extremely leveraged income from there!
If you want to sell digital products online, it helps to know what you're really getting into. Here’s what most people don’t tell you:
Phase 1: Worth-It Work
This is the behind-the-scenes hustle. You're:
And yes—it can feel like you’re working for free at this stage. You’re pouring time and creativity into something that hasn’t paid you yet. But this is the foundation.
Phase 2: Leveraged Results
This is where the magic kicks in.
Your product is live, your system is in place, and people are buying—without you having to be on all the time. You start to:
This is where freedom lives—and why phase one is so worth it.
Let’s bring this to life with two real stories I share in the episode.
My Honeymoon Sales Surprise
I was offline for two and a half weeks in Europe with my husband. No laptop. No meetings. Just enjoying life.
When we came home, I had made $67,211 in digital product sales while I was gone.
Why? Because I built a leveraged offer that solved a real problem—and I had a system that kept it running while I was away.
My Friend, the Overbooked CPA
She was maxed out with 1:1 client work. Her calendar was full, her energy was low, and her income had a ceiling.
So she created a course that taught entrepreneurs how to track their expenses using QuickBooks.
Now? That course sells 24/7. She’s helping more people, making more money, and finally has room to breathe. - You can check out her course here
Here’s where most people hesitate—and where I love helping people push through.
If this is lighting something up inside you, here’s your next step:
Come join me inside the Confident & Profitable: Digital Product Kickstarter Workshop.
In just 2 days, I’ll help you uncover your most profitable digital product idea—even if you think you don’t have one—and show you how to build something that sells while you sleep, travel, or live your life on your own terms.
You don’t need a huge audience.
You don’t need a business degree.
You just need the right idea and the right plan—and I’ll help you get both.
Save your seat here and let’s build your digital product together.
START HERE | Learn more about the different ways Tanya can help you in your business. Whether it’s starting an online business or growing the one you have.
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EPISODE 353| Listen to this if you don’t think you have the time to build your side hustle, Your Job, Your Schedule, and Your Family Are Not the Problem—This Is
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