So… You're doing a little social media prospecting and you find someone that you think would be awesome as a customer or new teammate…
And you're sitting there wondering… what the heck do I say to start this conversation?
In this episode of Tanya Aliza TV, I'm going to share with you exactly how to get these conversations started with cold market prospects on social media so you can gain more customers and teammates for your business.
Social Media Prospecting – How To Start Conversations With Cold Prospects on Social Media – Episode 141
With every Episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource that you can implement right away and create results with fast in your business.
And today since were talking about initiating conversations with cold market prospects on social media, you’re going to need to know how to transition the conversation after the initial contact.
I’m giving you My Social Media Scripts That Convert which has my 3 message text script formula to help you transition the conversation and get your cold prospects warned up and interested in what you’ve got.
You can download it by clicking on the yellow button above.
Social Media Prospecting – Social Media Success is all about how you make people feel
It’s really important that you keep the following in mind when starting conversations on social media if you want to have social media success.
People LOVE to buy, but they HATE to be sold.
If they feel like your trying to sell them something…it’s all over from there.
However, if done right, you’ll be able to get them excited about buying from you or joining your team.
Because ultimately your social media prospecting success is all about building relationships with your prospects…even if they don’t buy from you right away, if you start the conversation the right way you’ll always be able to circle back around with them.
That’s the key and in just a minute I’m going to share with you my 3-step script process that will help you initiate the conversation in a way where your prospects wont feel sold but instead be curious about what you’re offering or doing in business.
But first let’s go over some really important things you want to make sure you NEVER do when starting a conversation with a cold market prospect on social media.
Social Media Prospecting – Never do this when prospecting on Social Media
Never, ever, ever, ever, ever…
✓Share any business or product information in the first message
✓Go right into the sales pitch in the first message
✓Use copy paste messages when your messaging people
✓Sound spammy or scammy
Just think about this for a moment…
If a complete stranger were to start a conversation with you on Social Media…what would pique your curiosity into continuing a conversation with them?
Would a link to their company website or product store feel warm and fuzzy right off the start?
I don’t think so!
Your #1 job is to peak curiosity and frame what you have as something that can help them or give them something that they really want.
So now I'm going to give you some scripts to help you with your social media prospecting but I want to encourage you to make them your own and put your own personality to them.
You want to sound like YOU when your having a conversation with someone on social media so make sure add your personality to them.
Social Media Prospecting – 3 Things to remember when using social media for sales prospecting
Before I show you how to start a conversation I want you to remember these 3 things:
1. Give a genuine compliment
2. Relate to your prospect if you can
3. Ask a question
Without these 3 key things you won't have as much success in your social media prospecting process and your prospects will most likely just ignore your messages so make sure you keep this at top of mind every time you initiate a conversation.
Social Media Prospecting – How to initiate a conversation
Ok, so here’s an example of how an initial conversation might look like:
“Hey Nicole, I saw your comment in the female entrepreneurs group here on Facebook about how important it is to be the one to stay home with your kids. I totally loved how you said it's so important to be the one to raise your kids vs having an nanny or day care do it. I just loved how you expressed so much compassion in your message and it truly resonated with me because I have two kids of my own, ages 7 and 9 and I can't tell you how precious it is to be able to be the one to be with them all the time. So how many kids do you have and what do you currently do if you don't mind me asking? Super great to meet you and looking forward to hearing back.”
So as you can see my the example initial message above all that I’m doing is:
1.I’m giving a genuine compliment
2.I’m relating to my prospect
3.I’m asking a question at the end to initiate conversation
In my experience, this is the key formula to initiating a conversation that will lead to a relationship and interest in what you do and offer.
Social Media Prospecting – How to genuinely relate to your prospects
You can also initiate conversation and relate to them by checking out their Social Media profile online.
This will help you see if they live near you, their hobbies, interests, what they do for a living etc… This will help you find something that you both have in
common so you can relate to them.
This is a really powerful way to start these conversations and you will get a better response if you start them off this way.
Social Media Prospecting – In Conclusion
And just remember that the goal of the initial conversation with a cold market prospect on social media is to start the conversation…. That's it!
It’s not for you to share your business links or to ask them if their open to a side project.
Okay so once the conversation is started where do you go from there?
I’ve got it all laid out for you inside My Social Media Scripts That Convert which has my 3 message text script formula to help you transition the conversation and get your cold prospects warned up and interested in what you’ve got.
You can download it by clicking on the yellow button above.
Resources Mentioned & More That Will Help Rock Your Biz
10k Social Media Recruiting Formula – Learn More
This is a training by my good friend Jessica Higdon. Jessica has created a $10,000/mo income in her network marketing company from prospecting and recruiting through Facebook. In this training, she reveals exactly what she’s done to achieve this. It really is a great training for you and your team.
Unlimited Fan Page Profits – Learn More
If you don’t have a Facebook Fan Page yet and you’re looking at all these rock stars with Fan Page and you want one for yourself… Unlimited Fan Page Profits is a training that I put together that will walk you through the steps of building a Profitable Facebook Page and marketing plan to generate leads, build a big audience and make daily sales.
Jab Jab Jab, Right Hook (book) – Learn More Here
This is one of my favorite books and I recommend it to anyone that wants to master the art of Social Media to get it and read it 5 times! It teaches you how to function on Social Media to get the most results.
Facebook Live Checklist (Free) – Learn More
This is my go-to checklist that I’ve been using before, during and after my FB Live broadcasts that have gotten me tens of thousands on eyeballs on my products and services!
The B-L.A.B. – Come Join Us Here
AKA Build Like A Boss, The B-LAB is Tanya Aliza’s FREE Facebook Mastermind group full of awesome Networkers and Entrepreneurs that are all on a mission to grow their businesses Faster and easier with Online Strategies for prospecting, recruiting and sales. We do themed days of the week, we hold each other accountable and we lift each other up! Come introduce yourself and your business.
Did you get some value from these social media prospecting tips?
I hope you did because each week I put my heart into making sure you get some amazing social media prospecting tips so you can rock it in your business while creating a life you love.
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You are a Rock Star!
Question of The Week: Are you using social media to build your business? What's one tip you can share when reaching out to a cold market prospect for the first time?
I’d love to know. Drop it in the comments below!
