Facebook Page Or Profile - Which Is Best For Network Marketing Success?

Should you focus your prospecting and team building efforts on your Facebook page or profile?

That’s a question a lot of network marketers ask and there’s a lot of confusion around this question.

Trying to figure out where to focus inside a platform like Facebook that has so many other platforms inside of it…

…can be mind-boggling for some.

So in this Episode of Tanya Aliza TV, I’ll be covering the following topics:

✓Do you actually "need" a Facebook page to grow your network marketing business?

✓Is a Facebook personal profile all you need in the long run to build a large team and reach a 6-figure income?

✓The major difference between a Facebook page and a Facebook personal profile

✓The pros and cons of having a Facebook page

✓When you should focus your prospecting and recruiting efforts on your personal profile instead of your Facebook page

I’m also going to share with you my personal recommendations and experience so that you know exactly where to put your focus and get the best long-term results with your prospecting and team building efforts.

This week I’m doing something really special. I’m hosting a free training that’s all about using Facebook properly to generate lots of leads and income for your business.

If you have 26 minutes a day and you want to automate your business so you can have more leverage, then you’ll definitely want to attend My 6 Step Prospecting & Recruiting Formula training that I’m doing. You can get registered by clicking on the button below. I hope to see you there!

Facebook is a platform with other platforms inside of it like Facebook profiles, groups, business pages, Facebook events etc…

Which begs the question…

Where should I be focusing when prospecting and recruiting for my business? And what’s the biggest difference between using a Facebook profile vs a Facebook business page?

These are all really important questions to ask if you have a business and you want to use the platform for long-term success.

Okay here’s something that most people don’t know…

It’s against Facebook’s terms and conditions to operate a business from your personal profile.

Your Personal Profile is designed for you to keep up with friends and family and that’s exactly what Facebook wants you to use it for.

There are many differences between the two but this is the most important one in my opinion.

If you strive to be a professional network marketer then this will matter to you as well.

This is why for long-term success you may want to consider looking at using a Facebook Business page to run your business instead of your personal profile.

Where you’re at in your business and what goals you have should dictate whether you should start a Facebook page or not.

If you haven’t created your first $500 a month in your business yet…then start with your personal profile.

There’s no need to get bogged down with creating a business page, if you’re just getting started or you haven’t hit $500 a month in residual income.

So here’s what your plan of action should be until you hit the income goal above.

Reach out to all your friends on your personal profile and see if they’re open to learning more about your business.

Did you know that you can actually print out your friend's list on your personal profile?

Yep…this is pretty cool and it will help you keep track of who you’ve reached out to and invited to take a look at your business, products or service.

However, once you’ve reached out to all your friends on your personal profile you’ll want to move on to the next phase which is to start a Facebook Fan page to expand your reach on social media.

With a personal profile being limited to only 5,000 friends, you’ll definitely want to expand your reach.

This is the beauty of a Facebook business page.

There are no limits as to how many followers you can have.

Here’s one of my favorite reasons for putting my focus on my Facebook page…

Every time you upload a video or do a Facebook Live from your Facebook page, Facebook will collect all the data from those people who are watching your videos and engaging and liking your content and it will create what is called a custom audience.

A custom audience is a group of people that you can use later on to run Facebook Ads to and re-market to.

But this isn’t just any group of people…these are people who are highly likely to want to hear more about what you have to offer.

These are HOT prospects!

And to take this one step further, you can go on to create what’s called a lookalike audience from this custom audience.

This is where Facebook finds millions of people that are on Facebook that look exactly like those people that already raised their hand and liked your post or Facebook Live and engaged with you on Facebook.

This has been huge for my business and I’ll be talking about it in the free training that I have coming up so make sure you get registered because it’s going to be pretty powerful.

Okay so here’s where I like to be super honest and transparent because you need to know what to expect…

If you’re getting engagement on your personal profile and you start a Facebook business page you won’t get the same engagement right off the bat.

Nope, not even close and that’s gonna be a huge strike to your ego…

…it was to me in the beginning so I totally get it, if it feels the same way to you.

But here’s what I did to get more engagement as fast as possible…

Over the years I slowly transitioned all of my focus from my Facebook profile over to my Facebook business page.

One of the things I did was start a 2-part video series where I went live from my Facebook profile but let everyone know that I would continue and do part 2 from my Facebook page.

That helped immensely with getting people from my personal profile to my Facebook page.

Eventually, everyone became conditioned to me starting my Facebook lives and sharing my training over on my Facebook page.

It’s all about conditioning your audience to know where and when to expect you.

If your goal is to create a long-term business that offers you leverage and automation… you’ll want to look at transitioning over to a Facebook page to run your business from.

Another factor to consider when deciding whether to use a Facebook business page or not is if you want to be seen as a credible and professional network marketer.

But remember that your business goes through different phases and when you’re first getting started or trying to reach your first income goal you’ll want to reach out to those that you know first.

Once you do that… then you’ll want to expand your reach.

Bonus: Not sure how to approach the people on your friends list about your business or products?

No worries. I’ve got you covered.

I’m hosting a free training that’s all about using Facebook properly to generate lots of leads and income for your business.

As a bonus, I'm giving away My Social Media SCRIPTS That Convert as a BONUS just for hanging out with me. It will show you exactly WHAT to SAY to strike up conversations on Social Media to peek your Prospect's interest and get them excited to hear more.

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