How To Brand Yourself in Network Marketing - Lead With the Product or the Business?

In this Episode, I'm going to show you how to brand yourself in network marketing so you can attract more prospects to you with ease and leverage.

So…the concept of personal branding is really popular these days.

And that’s because one of the most important things you can do for the longevity and security of your business is to build a personal brand.

Which leads to a lot of questions on how to brand yourself in network marketing properly.

So in this Episode of Tanya Aliza TV, you’ll learn:

✓How to build a personal brand, if you're in network marketing

✓Should you lead with the product or lead with the business?

✓What to do if you're not successful or an expert in anything yet

✓How to brand yourself the RIGHT way so you avoid wasting a lot of money and time

With every Episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource that you can implement right away and create results fast in your business.

This week, since we’re talking about building your personal brand in network marketing that attracts people to you…

I’m doing a Free WebClass training where I’m going to show you specifically How I’m Using My Brand and Social Media to Enroll 2-5 New Teammates Each and Every Week into my network marketing business. Space is limited so make sure you get registered for this Free WebClass.

So…why is personal branding important and what’s the most important thing to know, if you’re wanting to learn How To Brand Yourself in Network Marketing.

Episode #135 How To Brand Yourself In Network Marketing - Lead With The Product Or The Business?

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The first thing to know when learning how to brand yourself in network marketing is…

YOU are the brand, and YOU are the expert. Not your product or company.

Because here’s the deal…companies come and go…but you last forever!

All the experience and knowledge you gain while prospecting, recruiting and team building cannot be taken away from YOU.

This is why every network marketing leader out there has a personally branded online presence…

Even if they’re not teaching personal branding or online marketing methods and they’re teaching traditional network marketing recruiting methods…they’re actively branding themselves online.

This is why I’m a BIG advocate of building a personal brand and I do lots of training on how to brand yourself in Network Marketing.

We all start at ground zero when learning how to brand yourself in network marketing

Something to remember is that everyone starts somewhere. Meaning, we all started at ground zero.

Everyone once had Zilch…nada...no followers or personal brand

BUT…

That’s exactly where you need to start from and it’s never too late to get started.

I know personally for me, had I not started building my personal brand back in 2010 I would not have the same amount of success that I do today.

So how exactly do you build your brand the right way when you are first getting started?…

Step 1 when learning how to brand yourself in network marketing is to pick your brand direction

In network marketing, there are two ways you could go…product or business.

Do you want to lead with the products that you sell…or do you want to lead with the business?

There's no right or wrong answer here…it's really all about what you're most passionate talking about.

Most people want to build a network marketing team so they think they have to lead with the business…but that's not true at all.

You don’t need to lead with the business to build a team.

If you lead with the products and you focus on building a customer base you’ll always have some customers who will have a genuine interest in the business because they love the products so much.

I know a lot of leaders who were first customers and then became interested in building a network marketing business because of the products.

Consider what you are most passionate about when learning how to brand yourself in network marketing

If you’re a little confused as to what to lead with…do this exercise.

I want you to write down what you're most excited talking and creating content around.

Remember, there's no right or wrong answer here.

And to help you more with this, here’s an activity I do inside my course The Ultimate Branding Blueprint where one of the things I do in the course is help people pick their brand direction.

Here’s the activity:

I want you to think about if you had to wake up every day and create content on social media…"what would you enjoy talking about most?"

For example, if you're in a health and wellness company, do you love talking about fitness, nutrition, exercise….or are you more passionate talking about freedom, lifestyle, marketing, business type information?

If you had to choose only one which would you want to talk about everyday?

In the long run, you’ll want to focus on what you enjoy the most because your audience will sense your passion and YOU have to love what you're talking about, if you're going to do this for the long-term.

How to brand yourself in network marketing If you lead with the product

This is a question I hear all the time…

A great example of how to do this is my girlfriend Lauren’s personal branding strategy that she’s using to build her team.

Lauren’s a great friend of mine who works with me in my network marketing team and her background even before network marketing was health, nutrition, and fitness.

So obviously, Lauren naturally gravitates towards talking about all things health, nutrition, and fitness.

And since she’s in a health and wellness company…it’s congruent with what she most loves learning and talking about.

So she’s decided to build her brand all around fitness, nutrition, recipes and helping women feel good in their bodies.

But she also knows that other health enthusiasts are going to be tuning in for her content so she’s created a page on her blog that says, "Hey, if you’re interested in learning more about how I’ve monetized my passion for health and wellness, fill out this form below and I’ll be happy to chat with you and show you what I’m doing."

So basically, this is a simple way to talk about your products and then transition to recruiting and team-building.

Just think about this…

There are a lot of people who have the same passions as you or are learning more about what you have to share and then become passionate about it…

and a lot of them will be very interested in learning how they can monetize their passions as well.

I’ve got a ton more examples of how to do this that I’ll be sharing with you in my free masterclass coming up this week that will help you get clarity on how to brand yourself and exactly how to transition from product to business or vice versa.

How To Brand Yourself in Network Marketing - In Closing

So here’s a breakdown of How To Brand Yourself in Network Marketing:

1. YOU are the brand and YOU are the expert. Not your product or company
2. We all start at ground zero
3. Pick your brand direction - will it be product or business?
4. Figure out if you’re more passionate about the products or the business
5. Register for my Free Masterclass to see more example on how to brand yourself in network marketing

And remember…I’m doing a Free WebClass training where I’m going to show you specifically how I’m using my brand and social media to enroll 2-5 new teammates each and every week into my network marketing business.

Resources & Links Mentioned:

My Complete Social Media Sales Blueprint | Free Masterclass Showing How I Attract 12-23 New Buyers a Week From Just One Piece Of Content That I Create! Let’s Stop Spinning Our Wheels On Social Media Doing Weird Stuff That Takes Too Long.

Smart Paid Traffic | Learn how to run Facebook Ads for any business.

Book | A Brand Called You | This is one of my favorite books on learning about the importance of Branding yourself so you can create a life and business that you love…with leverage! I saw the author speak on stage at an event I was at in Florida and it was the best Keynote speech I have ever heard.

Done 4 You Brand Services | We build and design marketing funnels, websites/blogs, logos, brand boards, social media brand assets and more!

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