Prospecting Tips - Why Setting Up A Vendor Booth Is A Waste & What I Do Instead

In this Episode, I share my best prospecting tips on how to get the most out of trade shows and expos so you walk away with quality prospects to talk to without wasting your time or money.

Should you rent a table or booth at a Tradeshow, Expo or Fair for your network marketing business?

I’m sure this might seem like a great way to acquire new customers and teammates for your business.

However...

I don’t think renting a booth or a table at a Trade Show or Expo is a good idea, if you’re looking to acquire quality customers or teammates.

In this episode of Tanya Aliza TV, I’m going to explain why and I’m also going to share with you an alternative to this strategy so you walk away with quality prospects to talk to without wasting time or money.

With every Episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource that you can implement right away and create results with fast in your business.

This week, since we’re talking about prospecting other business owners I’m giving you My Top 20 Prospecting Questions that you’ll want to ask the people you talk to at the vendor booths so you can get their attention and interest in your business.

Episode #114 Prospecting Tips - Why Setting Up A Vendor Booth Is A Waste & What I Do Instead

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Prospecting Tips - Should you go to Trade Shows and Expos?

“Tanya, should I rent a booth or a table at my upcoming Trade Show or Expo?”

That’s a question I get all the time from teammates and people who reach out to me.

My answer?

As a guest YES!

As a vendor NO!

Here’s the reality:

You're going to waste a lot of money and time in setting up to be presenting or sampling to people who just aren’t serious about your products, service or business.

Prospecting Tips - If you go, go as a guest

Now, this doesn’t mean that you can’t go to a Trade Show or Expo to get exposure.

But instead of going as a vendor, you should go as a guest.

You’ll want to talk to and prospect the vendors that are set up and have rented a booth.

It’s a great way to meet other business owners like yourself and network with them.

Prospecting Tips - Think of this from a team building perspective

Think about the mindset of the people who pay to setup vendor booths:

- They’re already Entrepreneurs
- They’re already committed to spending time & money on growing their business

Chances are…if you ask them if they’re open to an additional stream of income outside of what they’re currently doing, they might be pretty open to it.

These people are already primed and perfect for cold market prospecting and having a conversation with them about your business, products or service.

The best people to prospect are business owners and professionals.

In the many years of being in business, I’ve learned that the people who already have a business don’t need a lot of explaining or convincing when it comes to starting a business or supporting other small business owners.

These are your ideal prospects.

Prospecting Tips - Pay authentic compliments

One really big tip to keep in mind is to compliment these business owners as your approaching them and having conversations with them.

And that’s exactly what you want to do…have conversations, network, create relationships and get their contact details so you can stay in touch.

You are just making friends at these events…that’s all.

If you do it that way, they’ll be open to re-connecting with you and hearing about what it is that you do.

Prospecting Tips – In closing

So think about this.

Instead of spending time and money to set up a booth and hoping people will be interested in your business, products or service…you can go as a guest and start networking with people who are exactly who you would want as a teammate or customer for your business.

Just make sure you are giving genuine compliments and come from a place of creating relationships.

You never know if you’ll meet your next Rockstar at one of these shows.

To help you with what to ask and how to start a conversation when you’re networking at these shows make sure you pick up my My Top 20 Prospecting Questions so you can easily connect and get interest from people.

Resources & Links Mentioned:

Mailbox Power | I use Mailbox Power to send all our cards and gifts. With Mailbox Power, you can effortlessly create and schedule campaigns that deliver cards and gifts to your clients right when they matter most.

The Revenue Multiplier Masterclass | Free Online Training Class Happening Now - How I'm Attracting Perfect Prospects & Teammates Everyday, That WANT To Sign Up With Me… All On Autopilot, Using An Unconventional Digital Marketing Strategy That I Know You'll Be So Excited To See & Use In Your Business!

Done 4 You Brand Services | We build and design marketing funnels, websites/blogs, logos, brand boards, social media brand assets and more!

Tanya Aliza’s Kit | Many people ask me to share my personal camera and video gear, my health, wellness and beauty products, my favorite books and more. Instead of listing out each item individually here on the blog, I made some really cool ‘KITS’ that you can check out.

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