How Running Facebook Group Challenges Got Us 42 New Customers In 7 Days - All The Steps Revealed
I want to share with you some really cool Facebook group challenges that we started doing in our network marketing team that drives a lot of volume and acquires a lot of new customers FAST.
This strategy revolves around running free 7 day Facebook group challenge through a Facebook ‘Pop Up’ group.
The first one we did… which wasn’t perfect at all… acquired 42 new customers in 7 days with a group of about 10 of us in my team doing this challenge.
In this episode of Tanya Aliza TV, I want to share with you the steps of what we did and how we did it, so you can model this in your business and grow your team and customer base FAST.
With every Episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource that you can implement right away and create results fast in your business.
This week, since we’re talking about Facebook communities, I’ve created a FREE guide for you called My 7-Day Facebook Group Challenge Guide to learn how to grow your team volume exponentially.
Episode #222 How Running Facebook Group Challenges Got Us 42 New Customers In 7 Days - All The Steps Revealed
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Why You Should Run Facebook Group Challenges to Acquire New Customers
I want to give you an overview of why we decided to this 7-Day challenge.
We wanted to create buzz and awareness around what we were selling.
Since we’re in a network company and we have lots of things to sell, we picked our weight-loss program.
We really wanted to get more exposure for this program and we wanted to create awareness with the people who would be interested specifically in losing weight.
We don’t want to talk to just anybody about the product.
We want to talk to the people who are interested in what our product can do for them.
We want to talk to the right people, create awareness, and deliver value before they make a decision to buy.
So we created a Facebook group where they can post results of the 7-day challenge we created.
The goal was to create a fun community and to give them a result by doing something they can easily fit in their day-to-day.
At the end of the 7 days, before we gave the prize to the challenge, we did a pitch for our weight-loss product which they have to buy.
We’ve had a few glitches and kinks when we started, but this has been a successful run and generated sales and you can also do the same!
Facebook Group Challenges - Tips on How to Run a 7-Day Challenge
First of all, think about what your goal is. What do you want to sell?
When you’ve figured out the goal, think about what you can offer for 7-days which they can do for free.
Make sure that the challenge is congruent to the product you want to sell.
Now the fun part…
Pick a name for your challenge and timeline!
From here on, then you can pick a prize to give to the winner of the challenge.
It doesn’t have to be an expensive prize.
To run a successful campaign, I recommend that you pool a prize together with your teammates so it’s something people want to win.
Now this is where you have to get creative: what is your tagline and what are the benefits?
Make sure that you tell those who are joining the challenge what benefits they can get from joining. Make it catchy!
Facebook Group Challenges - Moving from the 7-Day to the 30-Day Challenge
While running a second Facebook group is optional, we encourage you to do so, because this is where you can really convert your engagement.
And don’t worry, Facebook groups are free.
We recommend having 2 Facebook groups, one for the challenge and another group for all those who want to continue on with the challenge and buy your products.
For those who want to continue on with our 7-day challenge, we invited them to our 30-day challenge.
This is where they buy our product and where we continue to share results with each other.
It’s optional to have a customer group, but it’s a great way to convert your buyers from those who joined your free Facebook group challenge.
Remember that for both groups, you have to make sure to brand your challenge.
Facebook Group Challenges - Adding Bonus Stacks for Your 30-Day Challenge
When you do your 30-day challenge, think about what you can bonus-stack to entice people to buy.
Think about what you can give them on top of what they will buy from you, if they join your 30-day challenge.
For example, for our weight-loss 30-day challenge, we will give them grocery lists to help them trim up, meal plans, motivational videos, and fitness tips and ideas.
We built a business package and put a retail value on it so they know how much additional bonus they’re gonna get, if they buy our product and join the weight-loss challenge.
When they see the bonuses they get when they join the 30-day challenge, it becomes more enticing to them to purchase it.
If you don’t know how to create a value stack, I have a great video on how to do this. Check it out here.
Facebook Group Challenges - Setting up the Facebook groups
If you’ve watched our previous videos on how to create engaging groups, you’ll see that I always encourage my viewers to add welcome videos, so don’t forget to add welcome videos to both your groups.
After doing so, get your team on board and let them know how it works so you can share it to other people and build the group up.
Make sure that you have at least 7 days to do promotion for your challenge.
Promote anywhere you possibly can - on Facebook, Instagram, do lives, and whatever it takes to get the word out.
Facebook Group Challenges - In Closing
It’s your time to shine! Be active in the group daily, even twice a day!
Post videos, make it interactive. Chances are, after the 7-day challenge, they’re gonna want to take the opportunity when you pitch to them, so make an impression!
If you want to know and understand these tips in detail, I highly recommend downloading the FREEBIE I have for you so you can be successful in running your challenge and converting those to sales!
Resources & Links Mentioned:
FREE 9 Min Video | How I Attract Eager Prospects on Social Media That Are Excited To Do Business With Me… Using this ONE small, but mighty tool.
Smart Paid Traffic | Learn how to run Facebook Ads for any business.
Facebook Live Checklist | What to do before, during and after your Facebook Live broadcast to check the most views and engagement.
Done 4 You Brand Services | We build and design marketing funnels, websites/blogs, logos, brand boards, social media brand assets and more!
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