How To Use Instagram Stories To Grow Your Business

Are you loving Instagram stories?

I’m pretty sure you’re seeing all these Brands, Influencers and people using Instagram stories and probably wondering…

How the heck do I get them to work for my business?

I mean, you want business results right? You don’t just want to waste time on Social Media.

In this Episode of Tanya Aliza TV, I’m going to share with you why you want to be using Instagram stories and how to use them effectively to get more sales for your business, products, and services.

With every Episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource that you can implement right away and create results fast in your business.

This week since we're talking about using Instagram stories to make more sales and what to post when doing your Insta stories…I put together My 25 Social Media Post Ideas so you know WHAT to post so you can get the most eyeballs and engagement from your posting efforts. So make sure you download it below.

Episode #161 How To Use Instagram Stories To Grow Your Business

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25 Social Media Post Ideas.
Designed to amplify your digital presence and increase conversions, this resource offers 25 social media post ideas tailored to generate more engagement and sales.

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Why Instagram stories?

Using Instagram stories is one of the FASTEST ways to build a relationship with your audience.

And building a relationship with your audience is what it's all about.

I don’t necessarily use it to bring in cold market prospects but what I do love using it for is to get people warmed up to me and my brand.

It’s a great way to get people to know you better.

Instagram stories help you understand your audience better

Instagram stories are a great way to better learn and understand what your followers like and need.

You can do this in the form of using polls to ask your audience questions to understand better what they need or want.

This is the perfect way to get more insights about your audience so you know exactly what you type of content you should be posting.

Instagram stories give you the opportunity to showcase what you love

If you’re building a brand online then you’ll have an opportunity with your Instagram stories to showcase what you love and use.

I’m going to share some examples with you here on how to effectively do that but this is a great way to lead into your recommendations and suggestions which will, in turn, lead into more sales for your business, products or services.

Instagram stories give you the opportunity to showcase testimonials

I love this one because it’s so powerful for people to see other people’s success stories with using your products or services.

So whenever you see testimonial take a screenshot of it and use it on your Instagram stories because it’s a powerful way to get people curious and interested in what you offer.

What to post on your Instagram stories

If you’ve been following me and my training for a while you know that when it comes to content I recommend following the 80/20 rule.

With content, I say that 80% of your posts should be education, lifestyle & entertainment type posts and the other 20% should be promotional posts with a direct call to action.

But with Instagram stories, I believe you should follow the 90/10 rule which means most of your Instagram Stories should be lifestyle posts because it is the best way for people to build a relationship with you & let them into your life, as if it were your own reality TV show.

How to promote with Instagram stories

When you’re about to promote something…you don’t do it by saying "Hey, come check out my XYZ product"…that’s not the way to go about it with Instagram stories.

You’ll want to frame it as a recommendation or suggestion for people to check out.

I do this on my Insta stories with products I promote and I make it fun and just show myself using it and how much I enjoy it so that people get curious as to what it is and what it’s all about.

And then at the end as a call to action, I use this really cool strategy that I learned from my good friend Rachel Jackson where she uses the phone number element question box that Instagram gives you to tell people to drop their phone number in the box, if they want to get more information by text.

It’s a really cool way to get people reaching out to you to learn more about what it is that you’re using and recommending.

Pro Tip on getting great ideas for your Instagram stories

Here’s a little secret I use on getting great at using Instagram stories to build your business.

Go follow at least 10 of your favorite influencers that are using Instagram stories and pay real close attention to what they are doing and posting.

Then you’ll want to gather and write down some ideas for content and posts that you can do as well with your stories.

Instagram stories - In Closing

If you're not carving out some time in your schedule to use Instagram Stories to grow your business — I hate to say it but you're missing out.

It’s such a fun way to get HOT leads reaching out to you through direct messages.

Most people just don’t know what or how to work Instagram stories to grow their business.

So to help you out with this even more, remember that I’ve got My 25 Social Media Post Ideas ready for you so you know what to post on Social Media and make the most out of your Instagram stories posting efforts.

Resources & Links Mentioned:

My Complete Social Media Sales Blueprint | Free Masterclass Showing How I Attract 12-23 New Buyers a Week From Just One Piece Of Content That I Create! Let’s Stop Spinning Our Wheels On Social Media Doing Weird Stuff That Takes Too Long.

Beyond Objections | Let’s close more sales & recruit more teammates! Say goodbye to awkward sales conversations and dive into understanding genuine questions, guiding your prospects seamlessly to a positive joining decision.

Done 4 You Brand Services | We build and design marketing funnels, websites/blogs, logos, brand boards, social media brand assets and more!

Tanya Aliza’s Kit | Many people ask me to share my personal camera and video gear, my health, wellness and beauty products, my favorite books and more. Instead of listing out each item individually here on the blog, I made some really cool ‘KITS’ that you can check out.

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