Instagram Marketing Strategy | Use The RIGHT Instagram Hashtags

If you could add one minute more to your Instagram marketing strategy and get way more of the RIGHT people to see your posts, would you want to know what that was?

Of course, right!?

In this episode, I wanna share with you what I recently learned about Instagram hashtags and how to better use them for your business.

Let's dive in.

With every episode of Tanya Aliza TV, I like to equip you with a POWERFUL free resource that goes with the episode which you can implement right away to create some of the same results, if not better, in your entrepreneurial ventures.

Since in this episode we’re talking about a social media-related topic, I want you to have the right post ideas for your. I want to leave you with my 25 Social Media Post Ideas That Drive Sales which can be used for any business, niche, and brand.

After going through this, you will be able to create better posts that are profitable.

You can download the FREE resource by clicking below.

Episode #271 Instagram Marketing Strategy | Use The RIGHT Instagram Hashtags

Get My Episode Exclusive Resource

25 Social Media Post Ideas.
Designed to amplify your digital presence and increase conversions, this resource offers 25 social media post ideas tailored to generate more engagement and sales.

Listen & Subscribe On
Subscribe on YouTube
Subscribe on Apple Podcast
Subscribe on Spotify

Instagram Marketing Strategy | Use The RIGHT Instagram Hashtags

I want to start off by explaining the core types of hashtags.

It is important to understand these because you want to have a mix of each of these types on your post.

Instagram Marketing Strategy - CORE Types of Hashtags

Branded Hashtag

These are hashtags that you create for your brand.

They are not necessarily well known, widely used, or widely searched hashtags.

Nonetheless, you would still want to use branded hashtags to start building brand awareness.

This helps start building up that tag reputation.

Location Hashtag

These are more or less used, if you want people to find you in some local community.

You may use this if you really want to make posts well known in your local area.

Perhaps you’re doing an event of some kind, a promotional sale, an outdoor meetup, or maybe you have a local business you want to be well known in a certain location.

Examples are #chapelhillnorthcarolina #chapelhillNC

Niche Interest Hashtag

Examples are health & wellness businesses, being a fitness instructor/influencer, or maybe you’re a beauty influencer.

Using Niche Interest Hashtags target individuals who are part of niches.

People who are part of these niches follow these types of hashtags.

If you start using niche specific hashtags on your post, they’re most likely going to show up in some of these people’s newsfeed.

With that being said, niche interest hashtags are very important to use.

Broad Interest Hashtag

These are more like “big hashtags” and don’t have a centralized focus. They are very broad and don’t appeal to a specific group of people.

Typically, these hashtags have millions of posts related to them and are all over the place.

I personally don’t use these too much, but these are where you can really go viral.

However, you want to ask yourself, is your goal in business to go viral or to attract the best potential customers?

Although I don’t highly recommend this, you could still try it.

Examples of broad interest are #love, #TGIF, #ThrowbackThursday

Seasonal Hashtags

These specifically relate to a certain season.

They are not timeless hashtags.

An example is #itsfallyall or #bikiniseason.

You could use this for a fall promotion that you’re doing or perhaps you’re in weight loss or fitness where you want to attract an audience who want to be bikini ready.

Now that you understand the core group of hashtags, you will want to mix and match them to get the most exposure.

Instagram Marketing Strategy - How to Find the BEST Hashtags For Your Business

Step 1: Understand who the right person is

I talk about this a lot. It’s because it is VERY important. You have to understand your tribe.

If you’re showing up on social media, you need to know who you’re creating posts for.

Most importantly, you need to know who you’re showing up for, who you’re helping, and who your best potential client is.

And it's not everybody, all right? It's a very specific somebody.

Given that, you have to know who that specific somebody is before you can go out there and find the perfect hashtags.

Step 2: Make a list of potential topics that your tribe may be searching for or interested in

The way that I use Instagram to figure this out is by using the search feature.

I start writing in the topics and then use the different tabs on instagram that show the tags.

Tags are the hashtags.

Once you have your topic, put that into the search bar on your Instagram app and click “search more”.

This will show you some of the most popular tags that are being used.

Step 3: Keep a document/spreadsheet that lists out these hashtags and topics that you researched

Whenever you make social media posts, you don’t have to keep researching all over again.

You can go back to the document that has all your research and grab some and use them in your posts.

Step 4: Piggyback the big dogs

What you want to do, on Instagram, search for some of the top influencers in your niche that have a similar audience as the ones you are trying to attract. Check out some of their posts and see what hashtags they’re using.

You can swipe and copy some of the same hashtags for your posts too.

Instagram Marketing Strategy - Where to put the hashtags

Now you know how to find the best hashtags and categorize them into what core hashtags they are.

What you’ll want to do when you post now is to include a mix of the core hashtags that are relevant to your post based on the research you’ve done.

One question that I know a lot of my viewers are gonna ask is Tanya, where do you put the hashtags?

The answer is, you want to put those hashtags right in the post description itself.

You do not want to include the hashtags in the comments section.

It has to be attached to the post description and caption itself.

Hootsuite wrote an article talking about hashtags being in the comments section vs it being on the post itself.

Basically, they conclude that Instagram is not even regarding the hashtags in the comments section.

Instagram Marketing Strategy - How much hashtags to use

Another question I know some of my viewers are gonna ask is, well, how many hashtags do you put in a post?

I would say five to 10. Don't go more than 10.

It just looks weird and it just looks like you're trying too hard.

You don’t need to have many, you just need to have a few of the right hashtags.

Pro tip: remember that when you include your hashtags on your post, make sure that these hashtags are relevant to what you are posting.

Not only that, it should be relevant to who you’re attracting.

If you're using a hashtag that has nothing to do with the post, it's not gonna help you.

In fact, it might hurt you in the algorithm.

Always remember, I will say this again and again: the goal is not followers, the goal is revenue and business.

Hopefully by implementing this training, you’re going to get your posts in front of more of the right people.

Most importantly, I hope it generates more business for you. That is the ultimate goal.

Instagram Marketing Strategy - In Closing

Hopefully, this Instagram Marketing Strategy training helps you create more profitable posts.

Always remember to include a mix of the core hashtags that are relevant to your post based on the research you’ve done.

On that note, don’t forget to grab the resource that goes with this episode called 25 Social Media Post Ideas for you that drive sales.

After going through this, it will help you create better posts that are profitable and using hashtags now on these posts should amplify that even more.

Resources & Links Mentioned:

My Complete Social Media Sales Blueprint | Free Masterclass Showing How I Attract 12-23 New Buyers a Week From Just One Piece Of Content That I Create! Let’s Stop Spinning Our Wheels On Social Media Doing Weird Stuff That Takes Too Long.

The Influencer's Social Media SummitNail Your Social Media Brand Identity & Learn How To Use YouTube, Pinterest, Facebook and Instagram to Attract Perfect Buyers.

Tanya’s Amazon Shop | Discover a curated collection of my favorite video and camera tools, must-read books, chic fashion, and hair essentials, stylish home décor, and everything your furry friend needs. Each beauty item is handpicked for quality and style, making your shopping experience delightful and inspiring. Dive in and find the perfect pieces to elevate every aspect of your life!

Done 4 You Brand Services | We build and design marketing funnels, websites/blogs, logos, brand boards, social media brand assets and more!

Can I Feature You?

Make sure to Subscribe to the show on YouTube or via your favorite Podcast Player and leave us a review!

I feature community members each week on my Instagram and I’d love to feature YOU next!

I release a new episode each week, so make sure to join me and to share this with your entrepreneur friends.

Tag me on Social Media @tanyaaliza and share what episode you just listened to so we can connect even more!

I’m your biggest cheerleader when it comes to Financial Freedom, Success, and growing an online business to support your best life… I guess you could say I’m Wired To Crush It!

I created this shoe to share actionable roadmaps so you can Crush It in business and in life.

So if you’re an ambitious Entrepreneur, the Wired To Crush It show is your weekly dose of profitable steps that will help and inspire you to create the impact, income and life you deserve.

Each week I release a new training episode and a free resource.

Subscribe to the show so your don't miss a beat.

Featured Resource

Hey there, I’m Tanya!

Welcome to My Virtual House!

I’m obsessed with helping you reach your full potential. Kick off your shoes, grab a coffee and let’s crush it!

Privacy Policy . Terms of Service . Earnings Disclaimer . Contact . We’re Hiring

© 2024 Ultimate Branding | Tanya Aliza

We're located in North Carolina, USA and proudly serving Entrepreneurs and Business Owner globally.

Disclaimer: The discussions and opinions expressed on this website are intended for informational and educational purposes only. Results from the strategies or products mentioned can vary and are not guaranteed. Some of the links provided are affiliate links, meaning at no additional cost to you, we may earn a commission if you click through and make a purchase. Always conduct your own due diligence before making any financial decisions.