Everyday, I see people posting on social media without knowing who their ideal customer avatar is.
That's a huge mistake.
The reality is…you could have the best product in the world, but if you’re trying to sell it to the wrong person, you’ll make no sales whatsoever.
That’s why understanding who your ideal customer avatar is, is SO important.
But how exactly do you figure out who they are?
In this episode of Tanya Aliza TV, I’m going to show you a simple exercise that will show you:
🎯 How to discover and understand your ideal customer avatar AKA “your best customers.”
🎯 Where they hang out so you know exactly where you should be posting your content.
🎯 What struggles they have so you know what content to post that gets them hooked and wanting to know more and buy from you.
By the end of this training, you’ll be on your way to attracting the right customers that buy from you and making more sales in your business faster.
So let’s dive right in!
I Discovered My Ideal Customer Avatar With 10 Questions ($0 to $2MIL) – Episode 240
With every episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource that you can implement right away and create results with fast in your business.
This week since we’re talking about understanding who your ideal customer is so you can make more sales in your business, I’ve put together a free resource for you. It’s called My 10 Question Tribe Worksheet.
It’s my simple 10 question process to get you closer to understanding your ideal customer avatar which will make everything you do in your business infinitely easier.
Why you need to know and understand your ideal customer avatar
Here’s something I ignored for the first 4 years in my business…
Marketing and Sales has absolutely nothing to do with WHAT it is that you're selling.
It has everything to do with WHO you are selling to.
When I was getting started in business and I learned this… I didn’t pay that close attention AND I failed trying to make my business work for 4 years.
The year I finally took this seriously, I went from making 56K to 434K and now I have a multimillion dollar company.
And that’s why I teach this in almost all of my courses. As you can see, it’s made a HUGE difference in my business.
Don’t stop until you know who your customer avatar is
So why aren’t more people taking the time out to figure out who their ideal customer avatar is?
Well, it’s not as fun as taking selfies and doing Tik Toks.
Sorry, but you don’t build a 7-figure business by posting pretty pictures and doing TikToks.
You’re a business owner and you don’t avoid an activity just because it isn’t fun.
And who say’s it can’t be fun?
I like to have fun with it when I’m going through the exercise and questions that I created inside the free worksheet I’m giving you with this episode.
You have to know WHO your target audience is so you know WHAT to post that will serve them so they will pay attention and buy from you.
Every part of your sales process will improve when you get clear on WHO your customer avatar is.
You’ll easily know:
📌What blogs, videos, lead magnets, social media posts, etc. you should create in order to attract the RIGHT people that will turn into leads and sales
📌What kind of emails to write to your people
📌If you do paid advertising you’ll know where to advertise and how to get their attention
📌Which products or services you can incorporate into your business because it’s a product or service your potential customer actually NEEDS
And the list goes on….
Ideal customer avatar example
Let’s use the example of two different avatars.
Avatar #1 is a new mom.
Avatar #2 is a working professional.
The needs and wants of a new mom are very different from a working professional.
Here are some differences:
- The car they drive
- The books they read
- The music they listen to
- The social media platform they’re using
- The Facebook groups they join
- The things they do for fun
You can’t serve both of these Avatars using the same messaging or products and services.
Sure, there may be products that can benefit both, but the difference will be in how you speak to each one of these avatars.
If you speak to both of them the same way…they will not likely get confused and your messaging will get lost
You learn more about this when you take the time to discover your ideal customer in depth.
Where to start when defining your ideal customer avatar
My 10 Question Tribe Worksheet and exercise is a great place to start.
It’s a proven process that I go through to get clear on who my ideal customer is and I do this activity every single year because as my business grows and evolves and so does my customer avatar.
This will also be the case for you so I recommend you do this every year as well.
I teach this exercise in almost every single one of my courses…it’s that important for the long-term success of your business.
PRO TIP: Use the video in this episode to walk you through each one of the questions in the worksheet.
The good news is that after you’ve created your first one, the rest are a walk in the park.
You can download My 10 Question Tribe Worksheet for FREE by clicking on the yellow button below 👇
The answer to every one of your questions that you will ever have in your business lies within your Target Audience.
✓What to post on social
✓What to do videos or Facebook lives about
✓What kind of coaching program or product you should create and sell
✓How to share your products so that people will be interested in the benefits
So just get started with my worksheet and follow along with each question as I explain how to figure out each one of them in this episodes video and fill out the worksheet.
Don’t focus on it being perfect the first time around, just focus on getting it done. Clarity will come from action so don’t delay doing this activity.
Now over to you
Do you already have a tribe defined? Are you thinking about defining who your avatar is as you are reading this?
Let me know. I personally reply to all the comments that come in so make sure drop me a comment below!
Resources Mentioned & More That Will Help Rock Your Biz
📘A Brand Called You – (Book) – Learn More Here
This is one of my favorite books on learning about the importance of Branding yourself so you can create a life and business that you love…with leverage! I saw the author speak on stage at an event I was at in Florida and it was the best Keynote speech I have ever heard. His book is equally powerful and amazing and I’m happy to share it with you.
💻 Ultimate Branding Blueprint – Learn More Here
This is my signature course when it comes to building an Influential Brand Online that attracts leads and sales for your business.
💡25 Social Media Post Ideas Freebie – Download Here
I created this guide to help you learn how and what to post on social media so you can get more engagement, interest and sales for your business, service or products.
🌟The B-L.A.B. – Come Join Us Here
AKA Build Like A Boss, The B-LAB is Tanya Aliza’s FREE Facebook Mastermind group full of awesome Networkers and Entrepreneurs that are all on a mission to grow their businesses Faster and easier with Online Strategies for prospecting, recruiting and sales. We do themed days of the week, we hold each other accountable and we lift each other up! Come introduce yourself and your business.
🥂Champagne Moment Highlight Member -Ruby Guillermo – Learn More About Ruby Here
Every week I get messages like these from some amazing humans that implement what I teach in my courses or free trainings. This week we’re putting Ruby on the spotlight. Thank you Ruby for your hard work and dedication and I’m happy for your success and grateful you sent me this wonderful message.
Did you get some value from this training on finding your ideal customer avatar?
I hope you did because each week I put my heart into making sure you know how to discover your ideal customer avatar so you can rock it in your business while creating a life you love.
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