Want to know what my favorite holiday marketing plan is?
In this episode, I’m going to share with you my favorite holiday marketing strategy that I use to acquire the most customers over the holidays so you can BOOST your volume and hit a new rank in your company.
We all know that people are in shopping mode so it’s a good idea to take advantage and make the most out of it.
AND… even if it’s not the holidays, these tips I’m going to share with you are going to help you inject a surge of volume into your business.
Holiday Marketing Plan – How To Acquire The Most Customers Over The Holidays Using This Free Tool – Episode 192
With every Episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource that you can implement right away and create results with fast in your business.
Today, since we're talking about creating a surge of sales during the holiday season or any time of the year for that matter…I’m giving you My Ultimate Facebook Live Checklist so you know exactly what to do BEFORE, DURING and AFTER your Facebook Lives to get the most exposure, eyeballs and profits from your Facebook Lives.
You can download it by clicking on the yellow button above.
A Holiday Marketing Plan You Can’t Ignore
If you’ve heard of QVC then you already know how popular it is.
And if you don't know what QVC is, it's a home shopping channel on that’s broadcasted on TV. Millions of dollars are sold through the QVC shopping channel every single day.
Do you know how expensive it is to get a spot on QVC? Very.
Did you know that you have your own free QVC channel through your Facebook profile?
Not sure what I mean? Let me explain.
Facebook Lives, which is essentially the same thing as a QVC channel except with the potential for more opportunity, is available to everybody that has a Facebook account.
It's basically your free infomercial channel that you get to use.
If you use it properly of course.
It's like having your own QVC shopping channel…for Free.
I want to help you use this free tool to get the most exposure in the best way possible for your products and services that you sell.
Yes, you can use this over the holidays which is when most people are shopping and searching for cool gifts.
But you can also use this strategy any other time of the year.
It doesn't always have to be the holidays.
But because it's the holidays at the time of this training, we're going to use this strategy to inject a surge of sales for your business.
My 5 Step Holiday Marketing Plan
I'm going to give you My 5 step holiday marketing plan and here’s what it’s going to show you:
✓How to maximize this opportunity using Facebook.
✓How to plan and structure them properly so you can get the most sales and profit from your efforts.
✓I’ll also give you an extra boss tip in a minute but this is going to be really cool as well.
Oh and in case you’re wondering why I’m such a fan of doing Facebook Lives…it’s because they work.
I did a Facebook Live last night and it was my 125th Facebook live…and it continues to help my 7 Figure business grow.
So yes…I’ve learned a thing or two when it comes to making the most out of my Facebook Lives.
Okay, so let's talk about promoting your products and services through your own infomercial channel, your own QVC if you will, using Facebook Lives.
Holiday Marketing Plan – #1 You’ve got to understand your specials
If you’re in a company that promotes products or services, you’ll most likely have some sort of special or promo during the holidays that you get to take advantage of.
Get a pen and paper out right now and write down what your promotions and specials are.
Now, if your company doesn't have any promos or specials, what could you create that could be a special?
Brainstorm and write that down.
Holiday Marketing Plan – #2 Understand the benefits
I want you to list out what the benefits of your product or service does for people.
Not what it is, no one cares what it is.
What matters is what it does for people.
How is it going to benefit their life if they consume or use the product or service?
Okay so that’s step two.
Write down what the benefit is to a customer if they buy the product or service that you're offering.
Holiday Marketing Plan – #3 Talk about the benefits
When you’re doing your Facebook lives I don't want you to talk about ingredients or what it is or where it comes from.
No one cares. All they care about is what it can do for them.
One of the best ways to do that is to share stories.
It’s the best way to make sales in general, even beyond Facebook Lives.
I want you to write down two or three stories (including your own) and speak about the benefits in your story and share what it’s done for you or others in your Facebook lives.
Holiday Marketing Plan – #4 Encourage great gifting ideas
When you do your Facebook Lives, let people know that your products or services are an incredible gift idea because everyone's looking for gift ideas.
Especially during the holidays.
I have no idea what to get people half the time and if somebody puts a great gift idea in front of me, I would pay attention to it.
You could say, “Hey, this is a great gift idea for your mother, for your daughter, for your wife, for your husband.”
Whoever it serves best so that they tune into the Live and they look at the information from that lens.
Another thing you do if you want to be very proactive is you could add a bonus to the promotion you're doing.
What kind of extra little thing could you give?
Maybe do a raffle where if someone buys by a certain day they get put in a raffle where they could win something of value that goes along with that you’re you're initially promoting.
Holiday Marketing Plan – #5 Go Live
Okay, so obviously you have to go live.
But make sure you’ve got a plan in place first.
Create notes around the topic, the benefits of your products or service and any promotions you’re offering.
Bonus Boss Tip:
So I said I would give you a boss tip, right?
I have great Bonus for you that’s going to help you even more with your holiday promotions.
Are you doing Insta-stories yet?
If you aren’t then you might want to start.
Insta-stories are a really great way to get exposure to your products and your services.
I've got a really cool episode, which is episode 161 that I will link to in the show notes section below that talks about how to use Insta-stories to specifically promote your products or services.
Because every time I do an Insta-story that peaks curiosity to one of my products, I make products sales.
I’m going to share that strategy with you so you can use it as well over the holidays when people are in buying mode so you can get more exposure for your products and services through Instagram stories.
You’ll see exactly how I use Instagram stories in Episode 161 which you can find in the show notes below.
Holiday Marketing Plan – In Closing
This Holiday marketing plan will work really great during the holidays…but they also work any other time of the year as well.
It’s just easier during the holidays because people are spending and buying without thinking twice.
And remember, if you’re wondering how to do a Facebook Live and get the most engagement during and after your Facebook Lives, make sure you download My Ultimate Facebook Live Checklist so you know exactly what to do before, during and after your Facebook Live to get the most exposure, eyeballs and profits from your Lives.
You can download it by clicking on the yellow button below 👇
Check out the resources in the show notes below for even more amazing resources that go with this episode.
Resources Mentioned & More That Will Help Rock Your Biz
Tanya Aliza’s Holiday Gift Ideas under $100 – Learn More
Episode 161 – How To Use Instagram Stories To Grow Your Business –Learn More Here
Book – Get Over Your Damn Self – Romi Neustadt – Learn More
The No B.S. Blueprint to building a life changing business. This is one of the best books I’ve read when it comes to learning how to talk to prospects and transition the conversations, naturally, into business. I bought the audio book, listened to it twice, then bought the paperback because I wanted to highlight the scripts she gives… they are THAT good. This is a book that I highly recommend everyone in Network Marketing to get. For the guys… this is a really feminine read, but still highly worth it.
The B-L.A.B. – Come Join Us Here
AKA Build Like A Boss, The B-LAB is Tanya Aliza’s FREE Facebook Mastermind group full of awesome Networkers and Entrepreneurs that are all on a mission to grow their businesses Faster and easier with Online Strategies for prospecting, recruiting and sales. We do themed days of the week, we hold each other accountable and we lift each other up! Come introduce yourself and your business.
Did you get some value from this holiday marketing plan?
I hope you did because each week I put my heart into making sure you get some amazing holiday marketing tips so you can rock it in your business while creating a life you love.
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Question of The Week: How are you maximize this holiday season when it comes to acquiring customers? I’d love to know.
Drop it in the comments below!
Hope you enjoyed this holiday marketing plan 😉