Online Course vs Coaching Program – Which One Is More Profitable?

Online course vs coaching program? Are you wondering which one is more profitable?

If you’ve been wondering whether to launch a one on one coaching program or a digital course  – my 11 + years of business experience will help you figure out what is going to be best for you, your customers, and your business.

I’m going to share with you ALL I know about going down the path of launching coaching programs, digital courses, and actually creating a business model that serves you best.

My suggestions might surprise you, so stay with me as we dive in!

Online Course Creation – Coaching Program vs Online Course? | Which One Is More Profitable? – Episode 259

With every episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource that goes with the episode which you can implement right away to create some of the same results, if not better, in your entrepreneurial ventures.

This week, since we're talking about creating a digital course, I want to invite you to my girl Amy Porterfield’s FREE Masterclass called “5 Little-Known Mistakes *Most * Course Creators Make (+ What to Do Instead).

You can expect to walk away from Amy's masterclass with a full breakdown detailing how just ONE course can add $100k per year to your bottom line — no huge audience or ads budget necessary!

You can register for the Masterclass by clicking the yellow button above 👆

This is actually part four of a four part series where we have been talking about creating digital courses. In part three, I gave 7 Profitable Online Course Ideas (create a course that leads you to financial freedom)

When it comes to my journey, I’ve done both coaching and moved to creating digital courses.

I’m going to explain to you how I made this work, because once I made that work, I quickly transitioned into creating a digital course to leverage out some of my time.

Create an Online Course or a Coaching Program? – Coaching Program VS Digital Program

There is no “one shoe size fits all.” This is going to be very specific to what you love doing.

A. Coaching (This can typically be a group or one-on-one real time coaching; in person or via zoom)


  • It’s very fast and it’s very easy to set up;
  • Personal interaction with your people;
  • You get fast, real-time testimonials.


  • Trading time for dollars. If you’re doing real time coaching, that means you have to be present for the coaching;
  • You have to follow a schedule (I personally didn’t love being on anyone’s time schedule);
  • Scalability. It may be difficult (not impossible) since you’re really giving your one-on-one time even if you venture into a group setting.

After I learned the downfalls of coaching for me, I wanted to create a more leveraged way to still be able to make an impact with my information with my people.

I moved from coaching to creating a digital program which stemmed from what I learned from my one on one coaching.

After going through this training episode, you might want to read about How I Made $250,000 With My First Online Course.

I used to run an annual in person mastermind called The Ultimate Branding Experience where I coached my clients on how to build their email list, create automated sales, and attract an engaged audience.

I did this workshop for six years where I could only work with 50 people so I could give them the same one-on-one contact that people were actually paying for.

My people would pay $6,000 to $8,000 to be part of, so I really gave them my time to meet their expectations.

Fast forward to 2020 where live events were no longer being done.

I had to think about how I can make this curriculum available to people who want to go through it.

I ended up creating a digital course called My List Building Bootcamp.

Unlike the mastermind, we reduced the price because it wasn’t in-person. It was essentially the same curriculum that I taught in the Ultimate Branding Experience – it was just pre-recorded.

I put the lessons into modules and walk them through workshop setting style. It was as if I was with them in their living room coaching them.

We reduced the price but we were able to scale this in a massive way.

We enrolled 622 students inside of that program and I was able to 8x my income and my impact with that online training program.

B. Digital Program – Is something that is pre-recorded where people can get access to you whenever and wherever in the world.

Your customers / clients can log in and access videos, tutorials, and checklists that you’ve already created.


  • Highly leveraged format and better learning experience for your people;
  • Scalability;
  • Bigger impact with more people;
  • Pure Passive Residual Income.


  • Takes time to create – front loaded work;
  • Occasional updates are required;
  • Some tech setup needs to be implemented / Members Only Area.

Back in 2014, when I launched my very first digital course (read about How I Made $250,000 With My First Online Course.) I really wish I would have had more training on Steps To Finding a Wildly Profitable Online Course Idea or how to implement the best digital course idea out in the marketplace so that it’s most profitable.

Training that will help you go from point A to point Z in your digital course creation world.

One of my mentors, who I have learned a lot from when it comes to creating and launching a digital course that is profitable, is Amy Porterfield.

Some of you may be learning about Amy here for the first time, but she is literally my gal when it comes to launching and creating digital courses.

If you’re curious about launching either a coaching program or a digital course, I’m going to encourage you to register for Amy’s FREE training on how to launch and create a successful digital course.

She is the only one that I will ever recommend when it comes to this topic – she is literally the best.

Depending when you’re going through this training episode, Amy has opened the doors to her FREE training, and they’re not going to be open for very long.

This training is only going on for around seven days and you don’t want to get on the waitlist.

In the show notes below, I’ll leave a link for you to register for her free upcoming masterclass. Don’t miss it!

It’s going to give you the A to Z on how to launch and create a successful digital course or coaching program.

Amy will also talk about her Digital Course Academy that she has and the doors are not always going to be open, but right now she is gearing up to open the doors for September’s launch promotion.

Digital Course Academy was something that I went through last year even though I already knew how to launch and create successful digital courses.

I wanted to get the edge on my next digital course that I launched, which was My List Building Bootcamp – and we did $785,000 in revenue in 10 days when we followed Amy’s plan!

If you’re wondering if Digital Course Academy and following what Amy Porterfield talks about is legit, I can 100% suggest it wholeheartedly.

I’m going to leave all of Amy’s goodness below so don’t forget to check that out!

Online Course vs Coaching Program - Which One Is More Profitable?

Resources Mentioned & More That Will Help Rock Your Biz

📝 Digital Course Academy – Learn More Here

Doors to Amy Porterfield’s Digital Course Academy open on Sept 21, 2021. Come back every week to watch my special training series on building your own digital course and if you’re interested in joining Amy’s program through my affiliate link you will get access to my special limited time bonus package valued at $2,000.

✨Amy’s FREE Masterclass “5 Little-Known Mistakes *Most * Course Creators Make (+ What to Do Instead) –Learn More Here

In this masterclass you’ll walk away with a full breakdown detailing how just ONE course can add $100k per year to your bottom line — no huge audience or ads budget necessary! This Masterclass is only happening until Sept 20th. Once it’s over you won’t be able to attend and there is no replay. So if you’re ready to take a chance on the digital course vision that leaves you a little breathless, this masterclass is a sure-fire way to steady up that vision and get started with proven strategy.

🗒️  ​​Quiz: What’s Your Personal Path to Creating a Profitable Digital Course? (Amy Porterfield’s Freebie) – Take The 2 Minute Quiz Here

🔥  My List Building Bootcamp – Learn More Here

This is my signature course when it comes to generating high quality leads for your business and building a 6-7 figure email list of highly engaged buyers.

📚 Influence (Book by Robert Cialdini)- Learn More Here

Have you ever wondered how some people just have that ‘Magic’ over others? They can go up and talk to people easier, they can command attention and lead people into buying decisions easier…. how do they do it? Is it just a gift? Nope… it has everything to do with understanding how people operate and how to INFLUENCE them. This is one of my favorite books and if you’re in a position where you collect decisions from people (sales) this is a MUST read!

💯 B-LAB – Come Join Us Here

AKA Build Like A Boss, The B-LAB is Tanya Aliza’s FREE Facebook Mastermind group full of awesome Networkers and Entrepreneurs that are all on a mission to grow their businesses Faster and easier with Online Strategies for prospecting, recruiting, and sales. We do theme days of the week, we hold each other accountable and we lift each other! Come introduce yourself and your business.

Did you get some value from tackling the pros and cons of coaching programs and online courses?

I hope you did because each week I put my heart into making sure you get some good training on creating an online course so you can create consistent income in your business.

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Online Course vs Coaching Program - Which One Is More Profitable?

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2021-09-20T12:41:35-04:00By |Online Course Creation|