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Do Instagram Hashtags Really Matter Anymore? (Instagram SEO Explained)

Are Instagram hashtags still relevant?

The answer is absolutely!

… and if you’re wondering what the heck are hashtags, well hashtags are how the right people find your content.

In this episode, I wanna share with you how to find the right Instagram hashtags for your content and how to avoid hurting your reach on Instagram with the wrong hashtag strategy.

So, let's dive in.

Do Instagram Hashtags Really Matter Anymore? (Instagram SEO Explained) – Episode 274

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Since in this episode we're talking about Instagram hashtags I want to invite you to join me on my FREE masterclass which falls perfectly in line with this topic called Revenue Multiplier Masterclass.

After attending this masterclass, you’ll know my Three Smart Marketing Secrets that allow me to attract perfect buyers each and every day using social media without spending all day on social media.

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Do Instagram Hashtags Really Matter Anymore? (Instagram SEO Explained)

I’m going to give you my full strategy on how to find the best Instagram hashtags for your content.

On top of that, I’ll also share some tips to avoid penalizing your content.

Before we begin, it’s important to take note the following:

You need to know WHO it is that you are trying to attract and appeal to on Instagram.

I will leave an episode in the resources section below where I talk about how to Attract Better Customers & Clients – Stop Confusing Your Audience.

This will allow you to identify the tribe that is best served with your products and services.

Make sure you go through the exercise training in that resource.

It will be difficult for you to come up with an effective Instagram hashtag strategy if you do not know WHO it is that you are trying to appeal to.

Instagram Hashtags – How Do You FInd the Right Hashtags?

Make sure that the hashtags you use are relevant to your content and the audience you’re trying to attract.

This is going to be most important because if it's not relevant it's not going to help you and it’s also going to hurt your Instagram algorithm.

Look at other Instagram accounts that have the same audience as yourself to see the hashtags they are using.

Work smarter, not necessarily harder.

From there on, you can start to create a hashtag list on a spreadsheet or a Google sheet.

By doing this you can get ideas to springboard from.

You can use Instagram Search to find top accounts, hashtags, and posts that are using these hashtags.

On Instagram, click on the magnifying glass at the very bottom.

Start searching for keywords.

Think about who it is you’re trying to attract AND think about what it is that your content is about.

Example: You’re a realtor and you’re trying to attract more business and your posts are about real estate tips, home buying tips, or home selling tips.

  • Type in the keyword “real estate tips”
  • You’ll be able to see a list of top accounts that have that keyword.
  • Check on those and see what hashtags are being used.
  • You can also click on “see all results” to view tabs at the top for Top Accounts, Audio, Tags, Places etc.

Some of them may not be relevant but they are going to give you really good hashtag examples.

Follow Hashtags

When finding hashtags that resonate with your brand, make sure to follow them.

I recommend that you do follow hashtags that are MOST relevant to your brand.

Keep an eye out for Reels and posts that have hashtags that are perfect for your audience and content.

Select the relevant ones and put them in your list of hashtags you can use with your content on Instagram.

Instagram Hashtags – What Can Hurt Your Instagram Hashtag Strategy

Using Irrelevant Hashtags

Again, if it's not relevant it's not going to help you and it’s also going to hurt your Instagram algorithm.

Using Too Many Hashtags

You'll hear contradictory things when it comes to this but I personally say that three to five hashtags per post is optimal.

However, I wouldn't go over 10. That would be my professional advice to you at least at this moment in time when I'm shooting this video.

Using the Same Group of Hashtags Over and Over

Instagram's algorithm can see how many times you're using that group of hashtags

I would think twice on using the same group of hashtags for all your posts.

You have to make sure you mix it up a little bit and add variation or different combinations of hashtags on each content piece.

Pay Attention to Your Analytics

This is actually cool because you’ll see which posts and hashtags are bringing you the most followers or engagement.

You can actually see how your hashtags are working for you which is something very cool to pay attention to.

You can actually check out My Instagram Growth Secret & How To Read Your Analytics if you want to learn more about this.

Instagram Hashtags – Keep it Simple

You don't have to do hashtag research every time you do a post.

I would spend about an hour doing hashtag research, create a list of hashtags that you can pull from every time you do a post.

So basically it's copy paste, copy paste

Don’t forget to add variation and use a different group of hashtags on each post.

In Closing

Hopefully, this training on Instagram Hashtags helps you with your Instagram growth.

Always remember, the most important thing is that you need to know WHO it is that you are trying to attract and appeal to on Instagram.

On that note, don’t forget to sign up for the Revenue Multiplier Class.

After attending this masterclass, you’ll learn how you’ll be able to capture the attention of your audience and move them through your buying process.

You can download this FREE resource by clicking the yellow button below 👇

Revenue Multiplier Class

Resources Mentioned & More That Will Help Rock Your Biz

📌 My Instagram Growth Secret | How To Read Your Analytics Read More Here

In this training episode, I want to share with you how to make sense of your Instagram Insights so that you know exactly what your audience wants and desires are.

📌 DOUBLE Your Growth | How To Schedule Instagram Posts – Read More Here

In this episode of Tanya Aliza TV, I’m gonna show you the best way to automate your instagram posts so you can set it and forget it and focus on other more important activities.

📌 My Influencer Marketing Strategy (Grow YOUR Following & Your Bank Account!) – Read More Here

In this episode of Tanya Aliza TV, I’m going to show you what you might be doing that is causing you to lose possible interested prospects, how to remedy this, and what you can do to turn your social media following into sales.

💯 Tanya Aliza’s Kit – Learn More Here

Many people ask me to share my personal camera and video gear, my health, wellness and beauty products, my favorite books and more. Instead of listing out each item individually here on the blog, I made some really cool ‘KITS’ that you can check out.

I update these favorites all the time to make sure that I’m giving you the ‘latest and greatest’ in what I personally use and love.

If you don’t have a KIT that you share with your audience yet… make sure to check out the free training I made for you here → www.tanyaaliza.com/267

Kit’s are awesome and a great way to also add an additional revenue stream to your Brand.

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For my super busy Entrepreneurs out there, I know that you might not have the time to go through the steps of a course or program, and you have the resources to get the experts to do all the work for you. Good news for you… My dedicated internal design team and I can work with you to get your online brand and business all set up. We are marketing experts AND design professionals which makes a big difference when it comes to your Online Brand and attracting leads and sales.

We build and design marketing funnels, websites/blogs, logos, brand boards, facebook business pages and more!

🌟 B-LAB – Come Join Us Here

The B-LAB stands for BUILD LIKE A BOSS! And that’s exactly what you are! You’re the Boss of your business and the BOSS of your life!

However, being the BOSS and carrying the weight of that everyday can get lonely, that’s exactly why I created The B-LAB! This is the place to meet and engage with other Entrepreneurs going through the exact day to day processes as you.

My team and I are inside this community helping you, celebrating you and supporting you through your Entrepreneur journey… along with 37,000+ Entrepreneurs!

Did you get some value from this Instagram Hashtag training?

I hope you did because I put my heart into making sure you get good training on Instagram growth.

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